Ferdinand Ekechukwu
Leading telecommunication company, Globacom, has named three stars of the Nigerian music industry as brand ambassadors. At an impressive and colourful ceremony held yesterday September, 29, 2023, at the company’s corporate headquarters, Mike Adenuga Towers, Lagos, the three music stars – Ashake, Kizz Daniel and Chike formally put pen to paper as brand icons of Globacom.
The total digital solutions provider, which recently marked 20 years of operation in the country, said it “is celebrating it with the appointment of these new ambassadors to project the power of youth and enterprise and how much they can achieve with the right focus, passion and dedication that can come from seeing others who have succeeded.”
“This is more important in an era where positive heroes and mentors are scarce and hard to come by. The intention is not just to promote the growth of music, Nollywood and sports where we have been very prominent, but also to encourage our teeming youths to aspire toward realizing their dreams by looking up to these ambassadors as mentors,” it added.
Truly, the brand has since inception supported more celebrities in all spheres of entertainment than any other company in the country. Be it in comedy, music, and in Nollywood. The engagement of these three ambassadors “is meant to project the best Nigerians as models for younger people who are tirelessly aspiring to succeed,” Globacom revealed.
While noting that the unveiling of these three stars as further confirmation of its commitment to the empowerment of Nigerians and the development of the Nigerian entertainment industry, Globacom pledged to continue to promote the sector as it held great prospects to promote Nigeria to the world and also transforming lives.
The artistes expressed excitement speaking on their endorsement. Chike said the endorsement marks a day of celebration as it stands out among the lot that has been part of his musical journey. “That I get to represent a brand I grew up watching makes me super excited. It feels like progress. I’m honoured that I get to represent Glo.”
For Asake, it’s a dream come through having seen Glo over the years celebrating stars on billboards. “I want to say thank you so much Glo for making me part of this brand. This actually means a lot to me, to my family too, so thank you so much for making me part of the family.” Kizz Daniel said “I have always wanted to be brand ambassador for Glo before now. I’m happy and glad this is happening now.”
