Envoy Lauds Growing US-Nigeria Creative Industry Ties as Headies Returns to Atlanta

Envoy Lauds Growing US-Nigeria Creative Industry Ties as Headies Returns to Atlanta

Segun James

The US Mission in Nigeria has hailed the creative industry’s collaboration between the United States and Nigeria, saying that it would bring the two countries closer in music, film, fashion, arts, tech, professional and educational exchanges.  
The US Consul General in Lagos, Mr. Will Stevens, stated this while delivering his remarks at the pre-award reception in honor of the 16th Annual Headies Music Awards.

Stevens explained that the return of the Headies award to Atlanta symbolised the Nigerian music industry’s dynamism, creativity and growing global reach.
He highlighted the important role of an inclusive and sustainable creative ecosystem in advancing economic growth and strengthening bilateral people-to-people ties.

“Afrobeats is dominating the American music scene right now and we are so proud to be partnering with the Headies and the Lagos State Government to work together to continue to build on our longstanding bilateral people-to-people ties through music.
“We remain committed to supporting programs and initiatives that promote artistic expression, encourage cultural exchange, and strengthen the capacity of Nigerian artists and professionals in the creative industry,” he added.

Nigerian Consul General in Atlanta, Ambassador Amina Smaila, noted that the upcoming 16th Headies awards in Atlanta offers an opportunity to celebrate African culture, resilience, and creativity.
“Nigerian music has truly become a global force. This demonstrates the impact of Nigerian music beyond borders and its role in shaping the global cultural landscape,” Smaila said.

The Founder/Executive Producer of the Headies Music Awards, Ayo Animashaun, expressed excitement at the growing cultural and artistic exchanges between the United States and Nigeria.

He noted that the 16th Headies provides an invaluable opportunity for US artists and entertainment professionals to engage with their Nigerian counterparts, fostering meaningful connections and inspiring new collaborations. “Our goal is to continue to support the development of talent and nurture innovation in the music industry,” Animashaun added. 

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