For the fifth year running, leading health maintenance organisation, Avon Healthcare Limited (Avon HMO) has reaffirmed its commitment to maternal and child health with its just concluded baby photo contest.
Tagged #AvonBaby2022, the company also uses the contest to encourage immunisation and engender bonding between parents and their babies.
In the just-concluded edition themed, ‘Avon Christmas Baby’ parents were encouraged to celebrate the festive season by posting pictures of their babies dressed up as Santa Claus on their social media pages.
This novel twist was warmly received on social media. The campaign reached over 2 million users over the course of the campaign and successful participants were full of praise for the initiative.
According to Majaro Funmilayo, mother of the first prize winner, her excitement was boundless when her 3-year-old baby came out tops.
“It feels amazing that my son won this competition. The race wasn’t easy, and I thank God for my close friends and family who motivated me to keep campaigning for him in moments I wanted to give up.”
Abimbola Oluwatosin, mother of the second-place winner, the experience is something she would surely tell her child when she gets older.
“Being the first runner-up of the competition is a surreal experience and I am full of joy. The win brings a whole new dimension of passion for my child, and I believe this feat will usher Baby Tiara to greater levels of opportunities in life.”
When asked about the recently concluded edition during the prize-giving ceremony, the CEO of Avon HMO, Adesimbo Ukiri said increased participation in the contest over the years is a pointer to the brand’s relevance the country’s healthcare space.
“From 2018 when we launched the Avon Baby campaign, it has continued to grow in leaps and bounds, with each edition turning out to be more successful than the previous one.
” This contest is our way of reminding Nigerians that maternal and infant health is a key focus area for us at Avon HMO and all our family plans provide cover for antenatal services, delivery and immunisation.”
Licensed in 2012, Avon Healthcare Ltd (Avon HMO) is a leading health management organization providing healthcare plans and other healthcare services to all Nigerians – individuals, families, groups, companies, and communities.
Once one is subscribed to an Avon HMO health plan, their preventive and wellness initiatives help ensure attain and remain at optimal health.
Should you fall ill, suffer an accident or are diagnosed with a health condition, Avon HMO steps in to coordinate care and pay the bills; ensuring the delivery of quality healthcare services that will enable one to get better.
Avon HMO is a part of the Heirs Holdings Group, an African proprietary investment company driving Africa’s development through long-term investments in key sectors.
L-R: Group Head, Retention and Growth Avon Healthcare Limited, Atinuke Kolade; mother of the winner for the Avon Baby 2022 Photo contest, Majaro Funmilayo; and winner of the contest, Majaro Daniel at the prize collection at the Avon HMO Lagos Office
