PennyTree’s New App is Designed for Individuals , merchants to Thrive, Says PennyTree Co-founder

Fintech company, PennyTree, has redesigned its app to provide retail banking services for individuals and merchants looking to scale and grow their business operations.

Announcing the launch, Co-founder of PennyTree, Abayomi Ogunjobi, explained that the new direction is a necessary solution designed to help individuals make the most of their finances and provide the needed financial and business advisory support to merchants finding their foot in their industries or looking to scale their operations.

He explained that on the new PennyTree app, users can carry out regular banking activities like transfers to PennyTree users and users of other banks, lock their funds in secure savings wallets and earn returns, create business accounts for new or existing businesses and generate invoices and receipts for their customers.

According to Ogunjobi, “In the last five years, small businesses in Nigeria have contributed about 48 percent of the national Gross Domestic Product (GDP). A lot of these businesses are already thriving on their own and we believe that with the right support we can help them reach their potentials faster and even scale quickly. This is the next phase of the PennyTree journey. We want to help these businesses do more in terms of getting their stories out and getting the support they need to expand.”

For merchants, the new PennyTree app provides a secure business account to manage transactions, keep track of inflow and outflow and grow conveniently. The company also announced the launch of a Merchant Community to serve as a support group for merchants at different levels of scale. Ayo Ogunlowo, Co-founder of PennyTree, said the community would serve as a platform for merchants to connect, collaborate and grow together.

He said: “With this community, we want to provide high-level support to business owners, create an environment where they can get easy access to advisory services and learn from each other. The community is open to merchants irrespective of where they are on their growth journey. We even have room for individuals looking to kick off side hustles but do not know where to start from. The PennyTree Merchant Community is an ideal place to start.”

The community currently boasts of merchants like Thames Spice Haven, Lela’s Foodmart, Conspicuous Cakes, Oja Oye, Ade Badol, Gizmo Stores, BFH Designs, Arabella Beauty Affairs, Pink Velvet, Dami Interior, Dimex Bars, HairbySteph, Mimi’s Bakeshop, and Maskin Luxury.

“In addition to supporting merchants who already have their businesses running, we are supporting individuals who are looking to start theirs. We want to democratise the process of setting up a business by eliminating the blockers they face and providing guidance to help them set up and start transacting” Ogunlowo said.

He noted that the new PennyTree app also has new features to continue to support individuals who want to carry out basic banking activities and invest or save their money in a secure, safe and easy-to-use wallet. Users on the app can lock funds away regularly and earn return, creating an environment where they can build healthier money habits.

First launched in 2021, PennyTree has evolved over the years with the mission to continue to support Nigerians looking to do more with their money. Now, the company is also committing to enabling businesses to grow more consistently and better manage their income.

The new PennyTree App can be downloaded from the Apple App Store or Google PlayStore.