For the West African premiere of the anticipated ‘Black Panther’ sequel, Sprite Zero partnered with Filmhouse to give fans of the Marvel Studios production an unforgettable experience. The partnership was on the heels of a global collaboration between Marvel Studios and Sprite Zero Sugar on a refreshing new campaign tagged “Infinite Potential and Zero Limits” which features limited-edition packaging, new TV creative and a QR-activated AR and digital experience—all to inspire and empower tomorrow’s creative talent to explore and patiently pursue their true gifts.
Held at Filmhouse IMAX Cinema in Lekki, guests and celebrities showed up in a rich display of African culture while being treated to ice-cold signature Sprite Zero cocktails from the Zero Limits bar as well as local finger foods.
A notable curated experience for guests at the event was the 360 camera that helped capture the special moments of attendees, as part of the brand’s promise of continually creating memorable occasions for consumers. Additionally, guests were brought to the “throne room,” where they posed for fascinating pictures and paid respect to the fictional Wakanda monarchy.
About 75 lucky consumers had an exclusive private viewing of the new Marvel installation which showcased a memorable range of activities for consumers that allowed for interactions and engagement before the start of the movie.
Marketing Director, Coca-Cola Nigeria, Yusuf Murtala, underscored Sprite’s unwavering commitment to embracing young creative talent and with the partnership with Marvel Studios helps add more depth to the diverse possibilities that the brand offers.
“We showcase our diversity as a brand by fostering an enriching experience for movie enthusiasts in Nigeria. We will continue to deepen our engagement with our beloved consumers by delivering value on a premium scale while providing fun moments during life’s heated moments.”
This year saw Sprite launching several campaigns including Sprite Limelight, which seeks to bring to realization, the purpose, and aspirations of youths and support them at the apex of their heat period by cooling them down through music. The new music program was part of Sprite’s new global brand narrative, Heat Happens, which positions the brand as the drink that helps the youth cool down in the face of everyday heated moments.