Yvonne Elaigwu: Driving Growth, Trends in Nigeria Fintech Space
Skilled in people management, negotiation, business planning, events planning, analytical skills, and sales, Yvonne Faith Elaigwu has proven to be an experienced manager with a demonstrated history of working in the financial services industry and the Corporate Social Responsibility space, some of which include UBA Foundation and Oando Foundation. Currently the Head of Operations at OnePipe, a foremost fintech API Company and a Trustee at Open Banking Nigeria, the Master’s Degree graduate in Environmental Management from the University of Lagos, is not just big on the growth of Fintech, she is also doubly excited about the future of the payment system in Nigeria. In this interview, she shared what it takes to drive the operations of a Startup in Nigeria’s peculiar economy, and the future of the payment system in Nigeria – An outlook of Trends, amongst other things. Chiemelie Ezeobi brings excerpts
How do we describe you and your professional background?
I studied Human Anatomy from the University of Maiduguri with the goal of being a genetic engineer. Then I got a job! My first job was an operation’s role and I quickly found that I enjoyed being a part of the team in the backend that provided the support and structure that ensures that all goes well.
Every role I have occupied since then has been operational in nature. I have been doing this now for over 12 years across the NGO space, Banking, CSR and now in the technology space. Somewhere in between these jobs, I got a master of Environmental Management degree from the University of Lagos.
How would you describe the position of the current payment systems that are available in the Nigerian business space today?
I’d say our payment systems are growing and evolving. Transaction volume and value are growing exponentially, NIP transactions alone in 2020 were over N 235 trillion which is nearly 100 times more than the e-payments transaction less than about eight years ago.
The COVID-19 pandemic literally forced the world to prioritize contactless interactions and the payment system was not excluded. This is probably one of the drivers of the rise and adoption of payment via transfer; PayWithTransfer.
10 years ago, the value of NIP transactions was 4,449,654 as reported by the Central Bank of Nigeria, this was less than two per cent of the 378,100,749 pulled in by POS terminals and ATM machines. I remember a time when every saloon and corner store was hustling to get a POS machine from their banks.
It was the new in-thing and everyone needed a machine to receive payments. The store owner and customer both relied on the POS slip to confirm that a transaction was successful. It’s interesting that these store owners and merchants had bank accounts but did not think to accept payments directly into them.
Today, the concept of paywithtransfer is so accepted that the cab driver, who before now would only accept cash, (who probably never went through the POS stage) would, without much ado share an account number to receive payment for his services. Data supports this shift and growth, the CBN report on e-payments showed that in 2020, “pay with transfer” NIP volume was about 200 per cent more than the volume of payments made on both POS terminals and ATM machines and significantly more in transaction value.
Businesses are more now comfortable with receiving payments digitally, most businesses today are profiled to receive payments digitally and this is evidenced in the fact that the transaction value and volume of all e-payment platforms are consistently growing.
What are your views on digital currencies? Do you think that they will eventually be implemented in our economy?
I am no subject matter expert here, but it looks to me that they are here to stay. Like all new “products”, they would come with their teething problems, bugs and losses. Costly mistakes would be made and lessons would be learnt, the Luna scenario of the last couple of days taught me and hopefully the ecosystem that “it’s not really stable unless it is pegged against actual money sitting in a bank account”.
It’s like purifying gold, at the end of the day, impurities would be removed and a gem would emerge. While it may take us some time as a country or an economy to get onboard with a new technology (e.g. like it did with mobile networks and cell phones), we eventually catch on and make up for lost time. I personally believe that once digital currencies are established, become relatively more mainstream, they would be implemented and even encouraged in our country. This would probably take time, but it is very likely to happen.
What are the trends that will shape the financial space in Nigeria in a few years to come?
I think that the concept of Embedded Finance will take root and grow/shape the Nigerian financial space in a short time from now. This would be evidenced in close partnerships between traditional banks, lenders and BaaS companies to enable merchants and “regular” entities like the distributors, cooperative societies, farmers’ associations etc to provide financial services to the last mile customer.
This would improve financial literacy and bank more customers. The thinking is that the farmer who has been “acquired” by his association of farmers, would know to ask that entity for a loan to grow his farm. This entity knows him and his operations intimately enough to offer him this facility. The same can happen with the distributor who acquires his retailers and offers them banking services.
What would now begin to happen is that last mile customers are becoming more banked, where they are now incentivised to save their funds within the banking system in order to create transaction trails that make them eligible for credit facilities to grow their businesses and take care of pressing needs.
I also think that we will also begin to see simplified and more secure payment methods as people continue to embrace “pay with transfer”. Data already shows that people are gravitating toward this mode of payment and the failure rate of card transactions is not making it harder. In the future, the relevance of card payments would be minimised, thereby reducing the associated fraud incidences accompanied by card payments.
In what way would you say that technology is impacting the financial sector in Nigeria?
With a mobile network coverage of 99 per cent and data from the 2019 Jumia report on Nigeria that shows that 87 per cent of Nigerians are mobile network subscribers, it means that technology when properly directed can be the tool to reach the unbanked and educate the underbaked. rise and proliferation of technology startups in the finance space is the first glaring way that we see technology impacting the finance sector in Nigeria.
The prevalence of technology has made it possible for enterprising Nigerians to build solutions that can change people’s lives. These ventures have over the years attracted billions of dollars’ worth of capital into the country, provided employment to thousands of people and in 2021, technology startups contributed about 10 per cent of Nigeria’s GDP.
These technology-driven companies are building and shipping solutions targeted at the unbanked and underbanked in the country and making them available on progressive web apps, downloadable apps, USSD and POS machines. The chances that an individual in the remote village of Obagaji, Agatu where I come from (where there is no physical bank) with a mobile phone (any kind of mobile phone) is able to access a financial service today is very high and attributed to technology, driven by technology companies.
Technology has made it possible for the regular person to have access to resources on financial instruments, concepts and data with which they can make informed decisions to improve their life conditions-everything is a google search away.
Digital banking versus the traditional banking system, do you think there will be a convergence?
Eventually, yes. While digital banking is the “now” and the future, traditional banks are here to stay and will need to come to a place (probably are in that place already) where they decide between fighting digital banks, competing against them or partnering them. We are beginning to see partnerships in the US, Europe and even here in Nigeria between traditional banks and digital banks to birth the concept of Embedded Finance, which is a relatively new concept. We expect to see more of these in the future.
As head of operations at OnePipe, what excites you about working in a startup business in Nigeria?
The challenge of building new products and systems; the joy and feeling of satisfaction from being a part of birthing something that has the propensity to change lives and influence people and economies.
Give us one practical example of a business that gained from the successful solution that OnePipe has delivered to them?
Omnibizz, a unified distribution platform in the FMCG space digitized their operations in the wake of the Covid 19 pandemic. Omnibizz worked with OnePipe to embed financial services such that their customers can now pay directly into the account of their retailer.
Their retailers can also place orders, track their sales, pay for their orders, apply for credit, and get approved without leaving the digital platform provided to them by Omibizz. This has reduced and will continue to reduce the dependence on cash transactions with the attending risks. It offers seamless payments, an opportunity to bank the underbanked retailer, and possible credit to grow their market
What are your winning strategies for managing people who work with you, both internally and externally?
I default to treating people how I want to be treated, I also try to understand people and learn how to communicate with them.
In terms of getting the operations of a business right, what is that one piece of advice that you would offer to women who choose to launch startups in Nigeria?
In terms of operations, I would advise that you decide very quickly on the type of company you want to build and find one person whose job it would be to help champion that from the scratch. When building a startup, operational practices may not be top on the list of most important things for the company because you’ll be building products, finding product-market fit and generally just figuring out.
With at least one resource dedicated to ensuring that you incorporate standard best practices into your operations and course-correct as you go, you are less likely to run into heavy-duty operational headaches in the future.