To lead its new #LiveUncaged campaign, Tiger Lager has unveiled BBNaija star Liquorose, fast-rising Afrobeats singer Ruger, award-winning alternative duo, the Cavemen and fashion icon Noble Igwe as ambassadors.
At a recent private event in Ikoyi, the ambassadors were unveiled as the Tiger brand launched into the year of ‘The Tiger’.
Speaking on the new Tiger ambassadors, the Senior Brand Manager, Tiger Beer, Nigerian Breweries Plc, Beatrice Adeniran expressed her excitement saying,
“We are delighted to reveal these five bold mavericks who, against the obstacles in our society, have charted their own course and found their unique voices. Their journey depicts what living uncaged truly means and this event is to celebrate them and recognize them for their courage and unrelenting drive.”
The #LiveUncaged campaign promises an exciting ride for lovers of both the beer and the celebrities revealed. The year-long campaign will include media tours to cities across the country, Tiger beer pop up booths and surprise visits to premium locations, the Roar Live Experience, the Tiger Draught launch and other fun activities set to be unveiled as the year unfolds.
