Triller Launches Specially-curated Playlist for African Fans

AI-powered music video app and talent discovery platform, Triller, has announced the launch of Pan African and localised country playlists specifically curated for fans in Africa. With these first-ever genre-discovery playlists, the platform intends to bring an entirely new experience to its African users – and to consolidate and expand its already well-established presence on the continent.

In a statement released by the company, Triller noted that the playlist, which is available throughout Africa, offers fans an exciting array of lists to choose from, with Pan African-focused Akwaaba, Amapiano, African Drill, Gospel and Bonjour leading the pack.

With Akwaaba, Triller invites users to discover the biggest music trends of the moment and to get a drone’s eye view of all the new releases on the continent. The playlist, which provides access to a mind-blowing panorama of genres, moods and experiences, is specifically curated to provide a 100% immersion in African music and to get users’ creative juices flowing.

The three other Pan African playlists bring a more genre-specific experience. Bonjour is the go-to playlist for all of the very latest urban French-language hits and also features breakthrough colabs between francophone and anglophone artists from Africa and the diaspora. In a similar way, Amapiano features all of the rising stars from this South African-born genre as well as a burgeoning number of Amapiano genre colabs from across the continent.

African Drill, on the other hand, is dedicated to one of Africa’s biggest and fastest-growing genres, the Drill Movement. This is the place to discover Drill/Rap made in Africa by Africans – from Ghana to Nigeria and down to South Africa.

Triller is the globally popular AI-powered social media experience that allows users to create professional-looking videos in a matter of seconds. All they have to do is pick a song, select the portion of the song they want to use, snap a few takes and, with the tap of a button, they have a celebrity-quality music video starring themselves and their friends.

Triller relies solely on organic growth and has been downloaded more than 300 million times, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. In Africa, it has been embraced by a host of artistes including Burna Boy, Nasty C, Sauti Sol, Khaligraph Jones, Focalistic, Mr Eazi, Fally Ipupa, Sarkodie and DJ Cuppy plus many more.