Participants at the just-concluded capacity building programme organised for SMEs have commended Polaris Bank and Facebook for giving them the opportunity to acquire new skills on how to grow their businesses, leveraging technology.
The virtual digital marketing seminar, which had over 5000 SMEs as participants in its phase one and phase two ran for days in each session. The programme was in fulfilment of the bank’s commitment to empower Nigerian SMEs.
According to a statement, the workshop was designed to help them explore and learn new ways to grow their businesses, especially in the era of COVID-19 pandemic.
Commenting on the benefits of the empowerment programme, the Group Head, Products and Market Development of Polaris Bank, Mrs. Adebimpe Ihekuna, disclosed that the bank’s move was to equip SMEs on how to leverage social media tools to generate marketing leads and sales.
Adebimpe said, “The free empowerment training and partnership is part of Polaris Bank’s effort to contribute to driving SMEs businesses in the digital space.”
She further noted, “For SMEs to remain relevant in their line of business, Entrepreneurs must position to level up with the challenges of the digital world to scale to the next level.”
On his part, the founder/CEO at DIGIVATE 360, Segun Oyetunji, partner to the bank on the, ‘Boost With Facebook Programme,’ expressed delight about the partnership.
Speaking after the session, Mr. Adedeji Adewale, a detergent manufacturer from Akure, Ondo State, revealed that the wealth of knowledge provided during the training was comprehensive enough to understand the dynamics of digital business.
Another participant, Kadiri Mohammed, a shop owner at Balogun market in Lagos praised Polaris Bank and Facebook for making it possible for her to acquire knowledge on social media marketing.