Meristem Promotes Healthy Living With Inaugural Organic Festival

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Wole Abegunde

Meristem, a leading bespoke investment firm and capital market conglomerate is to unveil the maiden edition of its organic and healthy living festival titled ‘Green Fest’. The event, slated to hold on June 1st at Muri Okunola Park, was created to encourage the practice of organic nutrition, fitness activities, and overall health consciousness in order to foster personal growth and increased productivity.

The running theme of Meristem Green Fest is ‘Unjunk’ which actively promotes the gradual disposal of artificial and unhealthy living habits and motivates people to adopt healthier lifestyle alternatives to enjoy a longer and happier life. The goal of this festival is to inspire people to take the necessary steps as individuals and as a community towards a healthy and wellness centric lifestyle. The festival will effectively showcase the benefits and practicality of this lifestyle change through a wide array of holistic experiences for families, business owners, young professionals and senior citizens.

Borne out of the company’s commitment to empower people through financial growth, Meristem Green Fest, as a platform, is positioned to inspire people to be more accountable for their lives by embracing healthier lifestyle choices as the first step in the journey to true wealth. The investment firm, with this festival, advocates for the adoption of healthy decision-making spanning across different facets of people’s lives which includes nutrition, daily activities and behaviour as well as financial choices.

Speaking on the inspiration behind the event, Group Managing Director of Meristem, Oluwole Abegunde, said “At Meristem, we are constantly seeking distinct ways to create value for our clients, and Green Fest is a strong anchor. The Meristem Green Fest was born on the singular truth that health is wealth and if we are committed to growing wealth for people, we must be committed to sustaining health that will allow them to enjoy their wealth”. In addition to this, Head, Brand Management of Meristem, Solape Akinpelu, added that “Meristem GreenFest is a convergence point for businesses in the healthy-living space and the increasing participants who consume their offerings through different means; consumables, natural skin and hair care, physical and mental fitness coaching and more. All of this will take place in a festive ambience accompanied with live music and funfare. For us as a brand, the Meristem Green Fest, is also an organisational effort to re-affirm that health is wealth, and the ability to grow and enjoy wealth in real-time is dependent on a healthy body and sound mind”

The Meristem Green Fest promises to be the ultimate haven for health, fitness, and wellness enthusiasts to unwind with exciting and engaging physical activities which includes aerobics, fitness and exercise, yoga, outdoor games, and much more. The festival will also feature a diverse range of organic food and drinks vendors, unique exhibitions, masterclasses from experts in the health and fitness field, and captivating musical performances.

In addition to increasing public awareness of the benefits of an organic lifestyle, Meristem; with its wealth of experience in the financial service sector, will also promote accountability, financial literacy and financial growth as an extension of the activities of the day. This masterclass will serve as a medium to strengthen and equip small and medium scale enterprises in the organic nutrition sector with the skills to make informed financial decisions for their businesses to thrive in a dynamic economy.

The Meristem Green Fest will be the largest and foremost convergence of health, fitness, and wellness experts, practitioners, and enthusiasts of all ages in Nigeria. 

The family-friendly event is geared towards nurturing a community of individuals that are willing to build and invest in a healthy lifestyle and culture.