SPAR Wins Brand Award  


By Peter Uzoho

SPAR, has emerged winner of the Best Retail and Superstore Brand award for 2019.

The award presented to SPAR at the third edition of the West Africa Brands Excellence Awards held in Lagos recently, was in recognition of its service to Nigerian consumers and the great value addition the brand has brought to West African sub-region over the years.

The annual award organised by the Institute of Brand Management of Nigeria (IBMN), was aimed at identifying, recognising, and rewarding companies that are renowned for introducing best branding management practices across West African.

Speaking at the event, the Registrar/Chief Executive of IBMN, Mr. Desmond Esorougwe, described the selection of SPAR as the outcome of a study which placed the brand ahead in the retail industry in Nigeria.

“SPAR Nigeria is renowned for its positive impacts on the lives of consumers, its philanthropic gestures and the provision of innovative products and services,” Esorougwe said.

Commenting on the award, the Marketing Head, SPAR Nigeria, Mr. John Goldsmith said: “SPAR is glad to receive Best Retail and Superstore Brand 2019 award. SPAR is grateful to the Institute of Brand Management of Nigeria, the organisers of the Awards for putting together a noble platform for Brands to be recognised across the West African sub-region. We are excited by this award and we see it as an incentive to continually improve the brand by giving the utmost satisfaction to our customers across Nigeria.”

He described the award as “an honor, especially to the members of staff, who are relentlessly building the brand in Nigeria. We promise to continually provide topnotch products and service for Nigerians and we will equally support the economy of Nigeria by employing her teeming youthful population.”

He added that other awards won by the company previous years included the 2018 Outstanding Retail Brand of the Year Awards by Marketing Edge Brands and Advertising Excellence Awards; African Quality Achievement Awards and the Brand of the Year 2016-2017; and Supermarket Nigeria by World Branding Awards, London, among others.

SPAR is guided by its philosophy, ‘My Nigeria, My SPAR’, which is a reflection of its total belief in Nigeria, and has aligned its business practices to the larger objective of being a premier catalyst in Nigeria’s growth story.