P&G Woos  Customers with New Sanitary Pad


As part of its expansion drive, feminine care brand of Procter & Gamble, Always, has introduced new  ‘Always Cotton Soft’ sanitary pad to the Nigerian market.

The new product comes at a more friendly price in addition to its skin soothing features, which make it  a great choice for every woman .

Speaking during the launch, Brand Manager of Always Nigeria, Funmi Adigolo, stated that the new product was specially designed to be as soft as cotton to soothe the skin and afford users comfortable protection all day long.

She said: “The product  was made particularly for people who desire a soft and soothing feel from their pads, so as to make their period a happier and more comfortable experience. 

“It is two times softer than our Always Classic thick pads. 

The new Always comes with a very soft top sheet that protects the skin from irritation and harm”.

Communications Manager of  P&G Nigeria, Tomiwa Ajewole, said that the latest was part of the company’s efforts to make everyday life a little better and easier for the average Nigerian female.

Describing the product, he explained: “Always Cotton Soft is available nationwide in attractive pink packs of eight pads, in individual packs.  It comes in ‘long’ and ‘extra-long’ variants, giving users a choice to get the one that best suits them.  As with other  variants, the new Cotton Soft guarantees superior and comfortable protection for up to eight hours.

Ajewole informed further that the new product is available nationwide at a recommended  price point of N250 at most retail stores across Nigeria, while the pricing at the shelves is at the sole discretion of the retailers.