‘Second Nigeria Beer Festival will boost the Economy’

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Mary Nnah

Stakeholders are of the opinion that the ongoing second edition of the Nigeria Beer Festival which took off on Thursday October 25 will boost tourism and economy of Lagos State and the nation at large.

Scheduled to hold till Wednesday, October 31, at the Eko Atlantic City, Bar Beach Water front Ahmadu Bello Way, Victoria Island, Lagos, organisers have promised to crown the week-long event with maximum entertainment to fun loving Lagosians.

Speaking at a press conference to announce the event in Lagos last week, the Permanent Secretary, Lagos State Ministry of Tourism, Arts and Culture, Mr. Fola Adeyemi, explained that the festival is in line with government’s agenda to grow the tourism and economy of the state.

He stated that Lagos state is collaborating with beer brewers in the country and their counterparts across the globe to stimulate the economic and tourism potentials in the state.

He enjoined Lagosians to come out in their large numbers to enjoy the ambience of the festival, assuring that the city is safe for fun lovers because of the various infrastructure developments by the state such as Light-up Lagos among others.

“Lagos is a city state and in league with great cities all over the world. We are actually moving the state to a 24 hour economy and this festival will be part of the beneficiaries. Lagos is safe for fun and business. We are joining the global tourism world to create impact on the economy of Lagos and Nigeria,” he said.

The event, which commences 4p.m daily, is a big opportunity for major breweries to exhibit and deliver various offerings of beer brands to the teeming consumers to strengthen brand relationship with them while the timing promises an after work relaxation environment to bond with friends and associates.

General Manager of On and One Events Limited, Akinola Oluwaleimu, who is spearheading the beer festival, said that the event will promote a carnival atmosphere, adding that it will promote responsible drinking among drinking-age (18 +) consumers at all its touch points.

According to him, the event, since it debuted last year, has seen Nigeria enrolled into the league of Beer Festivals around the world, and boost the country’s tourism opportunities. He said therefore that this edition will be a gathering of the largest community of beer consumers from across the country and beyond, adding, “this year’s edition will be bigger and better.”

Oluwaleimu revealed that the 2017 edition attracted over ten thousand beer enthusiasts and consequently the festival has proven to become a major international tourist event in Nigeria with a potential to compete with other international beer festivals around the world.

“Nigeria Beer Festival will be a carnival week of entertainment, sales and marketing and a gathering of the largest community of beer consumers from across the country to bond and ‘beer’,” Oluwaleimu assured.

He added that the Nigeria Beer Festival will provide a fitting ambience to showcase culture and lifestyle in a carnival atmosphere with various beer brands and other alcoholic drinks in Nigeria connecting with their existing and potential consumers.