Mary Nnah
Riding on the success of the 2017 edition which had over 18,000 attendees from across different components of the drinks value-chain ranging from major drink brands, consumers, distributors and government regulatory agencies like NAFDAC, Customs, FIRS etc, the second edition of the annual and highly anticipated International Drinks Festival is set to hold in Lagos.
Scheduled to hold from Thursday, November 29 to December 2, 2018 at the prestigious Federal Palace Hotel nestled in the heart of Victoria Island, this event will expect over 200 brands expected and double the foot-fall from last year’s maiden edition.
This year’s event comes with an exciting line up of both business focused activities and consumer focused activities designed to make it a truly memorable festival.
Organised by Balmoral Group, a 360 events solutions company, the 2018 edition of the International Drinks Festival will serve as a platform to bring together major stakeholders in the drinks industry in Nigeria and other parts of Africa.
Speaking on this year’s edition of the world class festival, CEO of the Balmoral Group, Ezekiel Adamu, said, “After a successful event last year, we look forward to carrying on the conversation, engaging more brands and connecting brands and their consumers.”
The four-day extravaganza will be an interesting platform for mixologists, professionals in the hospitality industry, nightlife and entertainment connoisseurs, hotel owners and managers, brand managers and ambassadors, buyers, bartenders, restaurant and bar managers, bottling companies, service providers and other drinks stakeholders.
Major distributors from all parts of Nigeria as well as major stakeholders will be present, to meet with brands representing every sector of the industry. The festival will also feature masterclasses, networking, exhibitions, purchases, food and drink tasting and a series of events.
Other highlights of the 2018 International Drinks Festival include World Flair Bartending Champions Show, Masterclasses, Wine Tasting session and much more.
The International Drinks Festival promises to be a different experience. For more information on vendor registrations, calendars, drinks festival village map, interested person are advised to visit www.internationaldrinksfestival.com
