By Mary Nnah
Last year, the world’s most awarded single malt whisky, Glenfiddich hosted grand activations in Lagos and Abuja by partnering with Felabration.
The events were truly magical as for the first time in history, Lagosians were able to experience Felabration on the Island, and residents of FCT were also able to experience Felabration in Abuja for the first time.
This was Glenfiddich’s way of celebrating Fela’s embodiment of the Maverick Spirit as a leader, political activist, ambassador of culture and heritage, all in all, a true icon.
On October 19, 2018, Glenfiddich has an even greater event planned for Nigerians with its Experiential Series. The Glenfiddich Mavericks Experimental Night is true to its theme; it will be a night of experimental music and Whisky, with a truly immersive experience into the Maverick world.
The event will hold at the Balmoral, Federal Palace, Victoria Island and will kick off at 8pm. Intending attendees can buy their tickets online or pay on arrival at the event.
Attendees can expect nothing but the best as Femi Kuti, Seun Kuti, Simi, Adekunle Gold and The Composers are all billed to perform at the event, these artistes are all pushing boundaries and challenging traditions which is a theme that resonates with the experiential series.
According to the organisers, to create outstanding, consistently awarding-winning Single Malts requires patience, knowledge, experience, and of course those little family secrets that only the inner-circles are privy to.
The said: “In perfecting the brands core ranges, a constant drive for discovery has meant a wide range of unique, rare and remarkable Single Malts proudly bear the Glenfiddich name.
“The Malt Masters have independently invented new distilling and maturing methods such as the celebrated Solera Vat.
“They have tirelessly worked to perfect the art of blending for flavour and consistency
With such an experiential whisky, consumers need unique ways to enjoy it, which has driven the brands decision to put together a disruptive and spectacular show for consumers to experience the brand out of their homes or regular settings.
“As the name suggests, it’s all about the experimentation in pursuit of new ways to enjoy Glenfiddich. The Experimental Series builds on Glenfiddich’s long tradition of innovation and and will take consumers to new levels of experimentation in a way no distillery has ever done before.”