The Advertising Practitioners Council of Nigeria (APCON) has signed a Memorandum of Understanding (MoU) with Neta & Netas Limited, a Media, PR and Events Company for editorial consultancy and cooperation.
The Franchise agreement, which accentuates the council’s trust in the editorial expertise of the Chief Executive of the company, Mrs. Neta Nwosu, would also see her firm undertake the production and marketing of its bespoke quarterly journal, the ‘Advertising News’.
Signing the MoU, on behalf of APCON, the Acting Registrar/Chief Executive Officer, Mrs. Ijedi Iyoha said it was time the magazine assumed the responsibility of shaping the discourse in the industry and the council believed Nwosu is the right person to drive the process.
“She does not just have the requisite editorial know-how, but has sufficient influence within the industry to reposition the journal for growth beyond the level it is currently,” she added.
Expressing appreciation to the council’s management for the confidence reposed on her, Nwosu gave the assurance that the Neta & Netas team will in no doubt surpass APCON’s expectation.
She said: “My team and I plan to bring to bear on this task a high level expertise and professionalism, in keeping with global best practice. We are already working on the next edition and promise it will be a bumper pack of authoritative coverage of advertising and marketing industries.
“I thank the APCON’s editorial team for the insightful management of Advertising News that has brought it to its current esteemed status and the council’s stakeholders who have helped in its sustenance in one way or the other. We will work with both teams to achieve greater results.”
The Advertising News, originally conceptualised to serve as the Council’s mouthpiece and a channel through which its activities are publicised, has since evolved into a journal that educates and informs industry practitioners.