Last weekend, Lagos was on a lockdown when renowned perfume designer, Wale Aladejana hosted friends, family, celebrities and the general public to the celebration of his perfume brand at three, the opening of a new store in Lekki and the announcement of a new brand ambassador.
Celebrities flooded the event, including Sir Shina Peters who gave an electrifying performance, Tonto Dike, Tiwa Savage, Teni, some ex-Housemates of Big Brother Naija Seasons 2 and 3 and a few others.
Sapphire Scents started out small and grew into a multi-million naira business under the management of Wale Aladejana who has grown the business and expanded it. Ex-Big Brother Naija housemate, Cee C was unveiled officially as the new ambassador of the brand, aside Tonto Dike who has been an ambassador. The perfume brand praises itself for excellence, uniqueness and a style which makes it more Nigerian with names such as Jagaban, Arewa which promotes the Nigerian feel.