Stanbic IBTC Launches New Brand Campaign


Nume Ekeghe

Stanbic IBTC Holdings Plc has launched a new campaign aimed at reinforcing the brand’s focus that it enables ‘you to be’ and ‘be all you can be.’

According to the financial services organisation, the campaign would run on radio, television, press, outdoor, advertising, and digital, among other channels of communication.

It exposes the main business pillars on which the Stanbic IBTC brand stands – a full service financial institution with a clear focus on corporate and investment banking, personal and business banking and wealth management.

The brand campaign comes against the backdrop of the sixth anniversary of Stanbic IBTC’s adoption of a holding company structure in line with the Central Bank of Nigeria (CBN)’s directive for separation of core commercial banking activities from other financial activities such as stockbrokerage, asset management and pension, among others.

Speaking in Lagos, Chief Executive of Stanbic IBTC Holdings, Mr. Yinka Sanni, said: “The pivotal message here is first and foremost that of appreciation, encouragement and guarantee for our esteemed customers that we are their partner at every stage through life’s journey, to make progress real by enabling people and businesses.”

He noted that enormous improvements have been made across the businesses in terms of product and service offerings, access channels and customer care, as well as innovation and technological application.

He added: “Over the last couple of years, we have expanded our footprint across the country by establishing our presence in all states of the federation and the FCT. In addition, we have established Nigeria’s first self-service digital bank branch, a very robust mobile banking app, an innovation hub, the personal teller machine, and various hybrid products and services targeted at different market segments. All these are designed to deliver on our goal of being an institution for everyone.”

Sanni added that the new brand campaign was in line with the financial services group’s on-going strategy and efforts aimed at increasing its retail product and service offerings especially in niche financial services focus areas like personal and business banking, and wealth and investment management.

“Our main goal is to continue to render best in class service to our customers who cut right across Nigeria’s socio-economic spectrum and play a leading role in supporting individuals, businesses and the Nigerian economy. At Stanbic IBTC, our deepest commitment is to offer flawless customer service,” he added.