Ekong Kicks Off Fundraising Campaign


On the eve of the biggest celebration in world football, Nigeria star William Troost-Ekong has kicked-off a World Cup fund-raising campaign by the football movement Common Goal.

William is one of 50 football players so far to have pledged 1% of their salaries to high-impactfootball charities around the world as part of Common Goal. The Super Eagles defender is thefirst member of the Common Goal team to announce the campaign, with other players set to follow throughout the tournament. He would like to raise the sum of €5,000, but the collective aimis to raise the lofty figure of €250,000 before the World Cup ends on July 15th.

Wiliam’s announcement also marks the first time that football fans from around the world have thechance to participate in the Common Goal movement via the new website – www.common-goal.org/worldcup

“In a few short days, I will step onto the pitch in green and white to play in my first World Cup tournament for the Nigerian National Team,” said William. “It is an incredible honour and responsibility. During this World Cup tournament, myself and other members of the Common Goal team will be hosting fundraisers to support football for good organisations and we have a goal of raising €250,000 as a team during the World Cup. Together I think we can do it!”

Fans in some countries, not including Nigeria, can donate directly through the player’s Facebook page – https://www.facebook.com/WTroostEkong – while Nigeria-based fans can connect directlythrough Common Goal’s website – www.common-goal.org/worldcup

Common Goal started with a single player, Juan Mata, in August 2017 and has currently raisedover €700,000 for football charities all over the world.

Whichever team you support, we all share a #CommonGoal.

Star Lager Releases Limited Edition Bottles for Eagles

Star Lager beer the official beer of the Nigerian Super Eagles has taken its support for the national football team a notch higher as they officially launch the limited edition bottles wrapped with a new refined look that mirrors the much celebrated Super Eagles Jersey.

The football inspired bottles carry the bold Star crest with a backdrop of green and white on the front, representing the colours of Nigeria and the national team. While three different jersey numbers — “1” representing the Star brand, “11” representing the Super Eagles, and “12” representing the Nigerian fans, who are regarded as the “12th player” on the pitch, can be found at the back of the label.

Commenting on the new label design, Senior Brand Manager, Star Lager Beer, Nigerian Breweries Plc, Abayomi Abidakun had this to say,

”With the nation about to begin their outing at the global tournament in Russia it is only befitting that we show love for our team. Star is proudly supporting the national team and millions of Nigerian football fans, and we wish the team a successful outing.”

Star and Nigerian football have a shared history, as both the beer and Nigerian national football team were born in 1949. As official sponsors of the Super Eagles, Star Lager is providing support to the national team and football fans as well as offering premium satisfaction to over 180 million passionate fans that will be cheering the Super Eagles in the “Nigeria, United We Shine” campaign as they head to Russia.