Raheem Akingbolu

The fifth edition of Cussons Baby Moments ended recently in Lagos with baby Zoe Ekwegh emerging Cussons Baby of the Year 2018.

The grand finale tagged, ‘The Magic Finale’ was held at the Anchor Event Centre Ikeja, saw over 4,000 participants entering the race to win the prestigious Baby of the Year award. The event was hosted by popular comedian, singer and actress, Chigul.

With over one million votes received from family, friends and the members of the public during the voting stages and careful assessment by the celebrity judges in each of their screening stages, the grand finale saw the emergence of the top 10 finalists.

Following tough deliberations by the independent panel of judges, comprising notable fashion designer, Mai Atafo, Nollywood actress, Mercy Aigbe, and popular photographer, Yetunde Ayeni-Babaeko, baby Ekwegh won the coveted prize, going home with N1 million educational grant and a year’s supply of Cussons Baby products.

The first and second runners-up were Chiemezikam Royalty Mackalunta and Busolami Odugbemi who smiled home with cash prize of N750,000 education grant and a year’s supply of Cussons Baby products N350,000 education grant and a year’s supply of Cussons Baby products respectively.

Speaking on the occasion, PZ Cussons Nigeria MD, Alex Goma said this year’s event provided a unique opportunity for the Cussons’s Baby Moments Competition to further establish itself as the most recognised Nigerian family competition. “The Cussons Baby Moments Competition has grown with each year and today you can see how much, we have not only expanded to include the families, we have also created an award statuette that symbolises the bond the brand has helped these families build. Congratulations to all this year’s winners,” he said.

Also speaking on the occasion, Brand Manager, Cussons Baby, Tobi Oyenekan congratulated all the winners and thanked everyone who was part of the anniversary as well as all the contestants.

In the special categories, Oluwatuase Oluwatimilehin won Baby Gat Swag, Arthur Efemena won Best Concept, Godson Akhaba won award for Best Costume, Munachimso Chinagorom won Baby Trendy and Nathan Kingsley went home with the award for Toothy Smile. These special category winners each received N50,000 gift vouchers and a three months’ supply of Cussons Baby products. The second edition of the Best Video category this year saw Baby Bryan Kasakwe emerge winner with N150,000 cash prize and three months’ supply of Cussons Baby products.

There were two mini-competitions too. The first was the Cussons Baby Moments Family Challenge, featuring families from different parts of Nigeria competing for prizes by winning the most points in a set of games. Innocent Okafor Family from Port Harcourt, emerged winner and went home with N150,000 cash prize and three months’ supply of Cussons Baby products. Next was the Cussons Baby Moments Family Special, showcasing the families of the top 50 contestants that shared their family photos with short stories about their journey through the competition. This was the brand’s way of recognising the devotion and determination of adult members of the family towards campaigning for their baby in a bid to win the Baby of the Year contest. The Okennwa family from Jigawa State won the CBM5 Family Special award walking away with N200,000 cash prize and three months’ supply of Cussons Baby products

Another was the recognition of Regoe Lovefans Alfredo-Durugo popularly called Mama Makoko. She received the Cussons Baby Inspiration Award for her enormous contribution to society and her charitable works. Regoe Lovefans Alfredo-Durugo has championed the education of over 8,000 children in the Makoko community.