24-hour sports TV station, KwesÃ© Free Sports (KFS) UHF 32, has signed the 2017 African Womenâ€™s Footballer of the Year, Asisat Oshoala, as its brand ambassador in Nigeria.
The Nigeria professional footballer and Dalian Quanjian F.C. forward, will become the face of the KwesÃ© Free Sports brand promoting the channelsâ€™ sporting content and supporting its initiatives. She will feature in KwesÃ© Free Sportsâ€™s advertising commercials encompassing radio, television, print and digital. She will make appearances at KwesÃ© Free Sports events and feature as a guest analyst in its studios.
Arguably Nigeriaâ€™s best female footballer, Asisat Oshoalaâ€™s honours include; the African Womenâ€™s Footballer of the Year 2014, 2016 and 2017, and the BBC Women’s Footballer of the Year 2015.
Also a Super Falcons star, Asisat was named; best player and highest goal scorer at the 2014 FIFA U-20 Women’s World Cup in Canada, and best player and second highest goal scorer with the Super Falcons at the 2014 African Women Championship in Namibia.
Aware that a lot of young girls look up to her for inspiration, she launched the Asisat Oshoala Foundation to mentor and groom young girls who aspire to be the best they can be in their chosen endeavour, not necessarily football, and giving them a new lease of life. The foundation has in recent times reached out to little kids in orphanages across Lagos, devoting her time in well-meaning charity causes particularly in her home country, Nigeria.
General Manager, KwesÃ© Free Sports Nigeria, Chichi Nwoko explained that KwesÃ© Free Sports will support the Asisat Oshoala Foundation as part of its commitment to youth development through sports.
â€œWe believe that Asisat exemplifies what KwesÃ© Free Sports stands for. We want to be the vehicle through which she tells the story of women through her foundationâ€, Nwoko said.