Three lucky Nigerian football fans are to win all-expense paid trip to train and play with Chelsea Football stars in London this year in the ongoing Rexona’s ‘Street to Stamford’ campaign.
Unilever Nigeria’s Rexona deodorant brand recently kicked off a series of consumer engagement activities through a universal shared passion for the beautiful game of football.
Dubbed the “Rexona Street to Stamford”, the campaign is a national competition from which three very lucky Nigerian representatives will be selected to be part of an Africa 11 team, to train and play with the Chelsea Football stars at their home in London, UK.
The ongoing consumer activation which is generating much awareness for the brand at several touch points including major shopping malls, tertiary institutions (university and college campuses), playfields and at high traffic locations across Lagos, Enugu, Abuja etc. has so far engaged thousands of exciting consumers.
The very lucky consumers to be selected during the “Street to Stamford” tournament will spend three days in July 2018, with a team of local (Nigerian) and international coaches, including popular sports influencers at the training academy grounds of Teslim Balogun Stadium, in Lagos.
Speaking about the ongoing national consumer engagement activities for the Rexona Street to Stamford Campaign, Category Manager Skin Care & Deos, Unilever Nigeria, Adetoun Adegbite, said: “Our goal is to drive for brand connection through our consumers’ passion for football especially in light of our global partnership with Chelsea FC.
“Thus, through our brand engagement, we continue to reflect the love and pride that our consumers have for the game, as well as reinforcing the functional benefits of Rexona deodorant in positively causing life changing opportunities, especially for young Nigerians,” observed the Unilever official.