Martins Ifijeh

Revered dairy advocate, Dano Milk is set to break into the books of Guinness World Records as it prepares to celebrate the 2018 World Milk Day in Nigeria.

Occupying a strategic position on Dano’s plan for the celebration is the longest drinks-pouring relay which will break the existing record for a similar feat.

Managing Director, Dano Milk, Mads Burmester, said beyond setting a new record in the segment, Dano is keen on intensifying conversations on milk-drinking and healthy living. He said the record will be set at a special World Milk Day celebration in Lagos with key members of the public such as office of the first lady Lagos State, representatives of the Ministry of Health, State Ministry of Education and Nutrition Society of Nigeria on June 1.

Speaking on the significance of the event, he said, “One of our creative steps to boosting the 2018 World Milk Day is a Guinness Record event that will not only serve as a means to engage our customers but also emphasise the importance of milk to the human body. We will be partnering the Nutrition Society of Nigeria (NSN), Lagos State Ministries of Health and Education to initiate and drive conversations this year with #RaiseAGlass and #NourishNaija”.

According to the Marketing Manager, Ifunanya Obiakor, Dano is championing the WMD celebrations as a foremost advocate of dairy nutrition.

“Our association with the WMD is part of our strategic initiatives to position milk as a source of good nutrition in Nigeria. Our commitment to milk consumption also inspires us to provide high-quality dairy products for the Nigerian consumer,” she stated.

The WMD, a significant day created by the Food and Agriculture Organisation (FAO) is celebrated annually on June 1st.
Dano has been present in Nigeria for over 30 years; it exists in plain milk powder, UHT liquid milk and most recently launched into the flavoured milk category with two new variants – strawberry and chocolate powder.