The founder of Terra Kulture Bolanle Austen-Peters; Public Relations Practitioners, Ibim Semenitari; and others have been announced as the speakers for the 7thÂ edition of the â€˜Innoventionâ€™ Series organised by Verdant Zeal Marketing Communications Group. The event with the theme â€œBuilding Africaâ€™s Fortune through â€œMediatainmentâ€ is scheduled to take place at the Civic Centre, Victoria Island on the 22ndÂ of March 2018.
The Innovention Series, a brainchild of Verdant Zeal Communications Group, was instituted as a platform to examine the question of Africaâ€™s development, hone in on opportunities for growth while focusing on leveraging inherent strengths. It attracts patrons from both the public and private sectors and has become a strong voice in stimulating pragmatic conversations that challenges the status quo.
Speaking on the forthcoming edition, the Convener of Innovention Series and Executive Vice Chairman of Verdant Zeal Group, Dr. Tunji Olugbodi, noted that the narrative about Africa has been changing because of the evolution experienced in the creative industry, which is engendered by technology.
According to him, â€œIt is imperative to have a great understanding of how to create content and distribute it to consumers across the globe. This edition of the series will chart a course towards harnessing the power of African content to create new narratives and revenue streams.â€