Krispy Kreme, a United States owned company, said it has invested several millions of dollars in its new doughnuts theatre in Nigeria and has over 200 Nigerians in its payroll.
Speaking at the opening ceremony in Ikeja City Mall, the Director, Quality Foods Africa (QFA), Nigeria Limited, Mr. Alexandra Trotter, said aside the doughnuts theatre in Ikeja, they are also set to open another one in Victoria Island in May this year.
“Krispy Kreme is offering 16 different varieties of doughnuts, as well as Nigerian blended coffee, with beans from Nigeria, Rwanda and Kenya brewed to be the perfect complement to our doughnuts. This shop in Nigeria will be the 34th country of operation for Krispy Kreme”
“Our mission is to do something which I think is quite rare. Sometimes people come to Nigeria and they get substandard stuffs, but we are preparing the same quality of doughnuts that we prepare in the United States, the exact same quality is what we are preparing here in Nigeria. We have made significant investments of money and in people. We took some of the Nigerians abroad for training. We are ready for business in Nigeria” he said.
He noted that Nigeria is a big economy with sophisticated people who deserves good quality food at affordable prices and that they wish to source some of their raw materials such as coffee and sugar within Nigeria
On why it has taken this long to invest in Nigeria, Trotter said: “Krispy Kreme is not in France or Germany, so it is not a case of Nigeria being treated last. If you come back in five years’ time, we will still have the quality here in Nigeria, I hope we will have over 20 stores in Nigeria, employ Nigerians and also help grow the economy”
“The expansion of this Krispy Kreme brand into Nigeria is implemented by QFA. QFA has invested in the best quality equipment and recruited 200 Nigerians, putting them through extensive training to ensure the customer experience is world class” he disclosed.
