Standard Chartered Bank has announced that football legend and Ivorian icon, Didier Drogba, will be endorsing the Bankâ€™s first digital bank in Africa as its â€˜Digital Bank Ambassadorâ€™.
As part of this role, the former Chelsea star will be promoting the digital bank inÂ CÃ´te d’Ivoire, set to disrupt the traditional banking sector in the nation.
Drogba will lend his voice and image rights through a series of marketing and community engagement activities over the next 12 months as part of the campaign.Â He also becomes the first person in CÃ´te dâ€™Ivoire to open a fully digital account at Standard Chartered Bank.
Set to launch in Abidjan, CÃ´te d’Ivoire onÂ March 14, 2018, Standard Charteredâ€™s first and fully digital retail bank in West Africa marks an important milestone in the Bankâ€™s path towards innovation and has been designed with continuous feedback from its clients.
Commenting on the new collaboration, Regional CEO, Africa & Middle East, Sunil Kaushal, said:Â â€œWe are thrilled to be working with Didier Drogba to launch our first digital bank. Drogba is an inspiration, not only due to his athletic excellence, but also for his generosity and commitment to giving back to his fellow Ivorians.
Drogbaâ€™s priorities and ideals are very much in line with the bank, making him an ideal partner for this momentous new offering.Â The launch of our digital bank in CÃ´te d’Ivoire is an important chapter in our developing turnaround story for the region.Â Going digital also means progression, not just for our business, but also for our clients, and we look forward to revealing details of our first-ever digital bank very soonâ€.
Regional Head of Corporate Affairs and Brand and Marketing, Africa and Middle East, Olga Arara Kimani, said:Â â€œDidier Drogba was the natural choice for us to launch this exciting, truly digital bank. He is a hero and a role model in CÃ´te d’Ivoire and has always demonstrated his strong emotional ties to his home country. This partnership opens up a great opportunity tocontribute to the social and economic wellbeing of the country where we have been operating since 2001.Â The campaign which Drogba will spearhead aims at not only raising awareness for our innovative digital offering but also at further enhancing financial literacy across the country, and this is an exceptionally important undertaking for the future ofÂ CÃ´te d’Ivoire.â€
Speaking on his new endorsement, Drogba said:Â â€œI am excited to be working with Standard Chartered Bank and honoured to be chosen to support their efforts to enhance accessibility to banking services for the people of my country.
â€œThis is an initiative which I am truly proud to be a part of, as the cause is close to my heart. I am also looking forward to spending more quality time inÂ CÃ´te d’IvoireÂ and getting involved in a cause that is of high importance to the local community. I am truly grateful for this opportunity and canâ€™t wait to engage with my fans on social media to spread the word.â€
Chief Executive Officer, CÃ´te d’Ivoire, Isaac Foly, said:Â â€œNot only am I thrilled to be working with Didier Drogba on behalf of Standard Chartered Bank, I am thrilled to be working with him as a fellow Ivorian. Drogba represents the true values and ideals of our great country and has truly been a role model for the young population of CÃ´te d’Ivoire. We look forward to working with Drogba to help increase access to financial services across the country. Throughout his career, he has never forgotten where he came from and always made his fellow Ivorians proud. This, indeed, makes him the perfect partner for this launch.â€
ThroughÂ the launch of the digital bank, Standard Chartered Bank and Drogba hope to bridge the gap between the traditional banking model and the new, digital savvy generation in CÃ´te d’Ivoire, aiming to make banking services simple, more accessible and convenient.