In what looks certain to change the face of radio forever in Nigeria, Nigeria Info 99.3 â€“ the countryâ€™s foremost Talk, News and Sports radio station, has become the first FM station to introduce visual radio to the countryâ€™s broadcast landscape.
Visual Radio affords listeners the opportunity to watch their favorite local FM radio presenters in action on their computers and mobile devices, deploying professional, multi-camera positions and angles with high-quality effects, graphics and multiple ad spaces. Itâ€™s a new dimension in radio broadcasting with interactive content and services for mobile radio listeners.
With Visual Radio, listeners can enjoy engaging and exciting content: visuals, information, and entertainment of whatâ€™s playing over the air. Listeners can also participate in the radio stationâ€™s promotions, polls, contests, and interact with the show hosts and their special guests.
In the words of Serge Noujaim, the radio networkâ€™s CEO: â€œWe now live in an instant and content-hungry world. Modern radio must compete with multiple attention-grabbing sources to engage, maintain and grow audiences. This must not be at the expense of making great radio. It should be an addition to it. And we are proud to be the first in Nigeria to do so.â€
Femi Obong-Daniels, the networkâ€™s Head of Stations adds: â€œVisual Radio presents a unique opportunity for advertisers to expand their radio advertising reach to a global audience online beyond the ears to countless eyeballs.â€Â
Visual Radio is already a fast-growing game-changing global phenomenon and Nigeria still has much ground to cover in catching up with the West; a quest that has now begun courtesy of Nigeria Info, with sister stations Cool FM and Wazobia FM following closely in leveraging on this new technology.