Global entertainment service for emerging markets, iflix, and Econet Mediaâ€™s pan-African media company, KwesÃ©, have announced the expansion of their partnership deal in sub-Saharan Africa.
KwesÃ© has acquired a significant stake in iflix Africa, which will now form part of KwesÃ©â€™s diverse broadcast offering, as the core vehicle to deliver seamless mobile experiences to millions of viewers in Africa. Having set up operations in Nigeria, Kenya, Ghana and South Africa, iflix offers users the regionâ€™s most extensive collection of highly acclaimed local African and international series and movies, including first-to-market exclusive programming. This, in partnership with KwesÃ©â€™s broadcast operations and footprint, will create an exceptional mobile offering for consumers on the continent.
Both companies have committed extensive resources with local and international expertise in mobile entertainment to serve Africaâ€™s diverse markets.
Econet Group Founder and Executive Chairman, Strive Masiyiwa said: â€œWe are thrilled to deepen our operating partnership with iflix to lead the transformation of media in Africa. Our companies share a mutual passion for innovation, along with a deep understanding of the culture and evolution of digital businesses. Mobility in content consumption has grown exponentially in Africa and by partnering with iflix Africa we are ensuring that we are not only taking part in the evolution, but are leading the movement.â€
The partnership between iflix and KwesÃ© ensures the delivery of relevant and compelling content on the best possible platforms. Group co-Founder and Chief Executive Officer, iflix, Mark Britt said: â€œThe strengthening of our relationship with Econet Group is a huge milestone for iflix. Following the initial phase of building our business in Africa, we have seen tremendous growth across our operating markets, far exceeding our expectations. Econetâ€™s deep experience and success in media and telecoms, will be a huge advantage and enable us to continue to grow rapidly.â€
The deal cements KwesÃ©â€™s commitment to deliver premium content through unrivalled TV programming, leading sports, up-to-the-minute news and the latest in entertainment. This coupled with iflixâ€™s vast collection of international and African SVOD content, will offer users an unparalleled viewing experience, tailored to meet the needs of Africaâ€™s diverse markets.