Advertising Icon, Shobanjo Tasks Nigerians in Diaspora on Local Business Investments


Jonathan Eze
Nigerians in the diaspora have been charged to domesticate their investments in order to uplift the economy and impact more lives in the country.

The charge was made by Nigeria’s Advertising Czar and Chairman of Troyka Holdings Limited, Mr. Biodun Shobanjo, who also expressed confidence in Nigeria’s future at the Nigerian-American Business Forum held in Florida, United States.

In a paper presentation at the event sent to THISDAY, he made it clear that while Nigeria currently battles infrastructural gaps, there are huge opportunities for Nigerians in the diaspora to invest in, in order to promote and accelerate economic growth as well as improve the standard of living of those living in the country.

Drawing on his experience as an entrepreneur, Shobanjo harped on the need to network with people who have experience within and outside the country. He also urged that a close watch be kept of current global trends and how they affect businesses in order to run a successful venture.

“It is possible to make it in Nigeria. The work we’re doing with Troyka Holdings and its unit companies over the past three decades is testament to the fact that investing in Nigeria can be a wise decision.”
Shobanjo highlighted the fact that every successful business is driven by the quality of people behind it. As part of his organisation’s drive to find, nurture and retain the best talents, the organisation has grown from an 18-man team in 1980 to an over 18,000 direct employees in the country today as the largest Marketing Communications group in Nigeria and across West Africa.

In the year 2015, the group signed an agreement with the world’s third largest communications group, Publicis Groupe, for the purchase of 25 per cent equity in the business.
Others who spoke at the Forum include the former Governor of Anambra State, Mr. Peter Obi, Senators Ben Murray-Bruce and Shaaba Lafiaji, President of the Nigerian Stock Exchange Council, Abimbola Ogunbanjo, and Fela Durotoye.
The Nigerian-American Business Forum is an international networking event for Nigerians in the United States of America designed to chart a way for Nigeria’s development, impact the wealth of experience of accomplished Nigerian Diasporas for the rapid development of their homeland.