OyaOya has announced the launch of its commodity trading marketplace to connect commodity ecosystem across Nigeria and Africa.
The OyaOya platform rides on cutting-edge technology to link  four essential components together in a seamless and efficient flow – a marketplace for vendors to present their products, customers to select a product, commodity transporters and an escrow payment system for secured transactions.
Chief Executive Officer of the firm, Khalil Halilu announced the pilot-run of the marketplace with 3,000+ registered vendors already, adding that it opens Africa’s first Commodity on Demand hub, leveraging technology to raise the bar for the commodity value-chain across the continent.
He said, “Nigeria and other African economies are projected to increase shares of the global sales due to growing participation in e-commerce and accelerated growth forecasts expected out of developing economies.
“We aim to have 10% of farmers and 40% of petroleum product traders on our platform by the end of 2018. We will also provide a platform that will offer a one-stop shop for commodity market information.
“We are also mindful that today’s urban dweller is a very busy person. He or she does not have the time to go out for cooking gas or shop around for groceries. Similarly, businesses want access to the best items at the best prices, delivered to them with ease. This is where OyaOya comes in. The platform provides the customer access to vendors, giving him or her choices based on brand, price, time it takes to deliver and even a vendor’s rating by other customers.”
Apart from providing a one-stop shop for commodity market information, the CEO revealed that the platform would also  fill the gap to drive efficiency and effective distribution across Nigeria and other African economies.
“We believe that buying and selling does not have to be tedious, or time consuming. We do all the heavy lifting so you do not have to. We bring a highly innovative and confident team together to make sure we deliver value and quality, when and where you need it – no hassle, no hustle”, Halilu stated.