Coscharis Presents Ford Figo to Winner of Jumia’s Black Friday Promo

By Bennett  Oghifo

A brand new Ford Figo has been officially handed over to the winner of Jumia’s Black Friday Promo event, organised in partnership with Coscharis Motors Plc.

According to the General Manager Marketing and Corporate Communications, Abiona Babarinde, the whole event started in the third quarter of this year when Coscharis Motors PLC and Jumia signed a partnership agreement to put a Ford Figo on the line as the star prize for the 2017 Jumia Black Friday promo, to be won via a raffle draw by customers who make up to N5,000 shopping on Jumia’s online platform.

“The fact that the promo was greeted with massive patronage, in a market which has developed cold feet towards such promos, due to failure by some firms to deliver on their promise, speak volumes concerning the amount of confidence reposed on both Coscharis and Jumia by the market,” said Babarinde.

“Whether you live in the city or out in the country, there’s a big wide world waiting out there. And what better way to explore it than in a Figo? With power-assisted steering and your choice of a 1.4L gasoline engine with manual gearbox (which was presented to the winner) or a 1.6L gasoline engine with an automatic transmission, Figo is ideal for getting out and about – particularly as it’s also capable of covering up to 100 kilometers using just 4.9 liters of fuel.

 “Though compact on the outside for easy maneuvering and parking, Figo is a genuine 5-seater with plenty of space inside – and each rear seat has its own safety belt. From the moment

you slide behind the wheel and cast your eyes around, you can hardly fail to be impressed by what you see,” he said.

Figo comes with a tilt steering column which helps you get just the right driving position. Air conditioning and an AM/FM stereo/single-CD player with MP3 capability, etc, keep you cool and entertained.

Figo has been designed to help the driver avoid an accident or reduce the potential consequences if a collision is unavoidable. The available Anti-Lock Brake System (ABS) helps to maintain control during emergency evasive maneuvers, making it easier to steer around any obstacles in your path. Driver and front-passenger front airbags combine with the safety belts to enhance

protection for front-seat occupants during a frontal collision. The bodyshell is designed to help divert impact forces away from the rigid passenger safety cell.

There are other interesting features on the Ford Figo, he said and that it is the perfect introduction to the global Ford family of cars.

“This stylish, versatile, 5-door, 5-seat hatchback comes with all the advanced engine technology, innovative features and impeccable build quality that you would expect to find in one of our larger cars – in a smaller, more affordable design. So if you’re looking for a new small car, then think big. Think Ford. Think Figo.”

Coscharis Motors, he said “is excited to have partnered with Jumia to deliver this wonderful year 2017 Black Friday Sales promo. As I said at the media launch of the promo, “We will always seek new ways to delight our customers and give them value for their money, no matter the platform on which they wish to patronize us, online or offline.” Jumia’s online platform has really help us to fulfill that desire.”