Coca-Cola Nigeria has strengthened its presence in the market with the launch of 50cl Eva Twist Bottle.
The new product which according to the company, had been light-weighted by using 18% less plastic was in furtherance of its commitment to secure a friendly environment as well as serving consumers better.
The company explained that its light-weighting efforts had resulted in the removal of some amounts of material from select packages, thus reducing the plastic materials released into the market while also ensuring the same quality of packaging.
Speaking on the latest, the companyâ€™s Marketing Manager, Patricia Jemibewon, pointed out that the company acknowledged the essence of packaging in delivering products to the consumers.
â€œWe envision a world in which our packaging is seen as a valuable resource for future use. Our packaging vision is zero waste, which means we are working to support initiatives that enable recovery and reuse of our packaging,â€ she stated.
She added that the company had also concluded arrangements to sensitise the public on the importance and impact of recycling to the environment.
Speaking further, the companyâ€™s Brand Manager in charge of Stills and Flavours, Olajumoke Oyewole, revealed that the company would also embark on a national tour to raise awareness on environmental issues.
According to her, the public awareness campaign would be implemented through the Eva Water â€˜Twist for Goodâ€™ campaign.
â€œThe ultimate goal for us is to drive conversations around a greener environment by doing things right, such as proper disposal for recycling and sustainable purposes,â€ she stated.