Adebayo Oke-Lawal Joins Kemi Adetiba as New Influencer for Rémy Martin Campaign


Solomon Elusoji

Fashion designer at Orange Culture, Adebayo Oke-Lawal has joined renowned filmmaker and video director, Kemi Adetiba, as an influencer for Remy Martin’s ‘One Life Live Them’ campaign.

Since the ‘One life Live Them’ campaign, which is a call to live a richer, larger life, to expand horizons and to seize all of the opportunities that life can offer beyond the one-dimensional path that could be embraced, launched two years ago, Rémy Martin has consistently recognised and celebrated outstanding individuals for their talents and achievements.

With a Masters in International Business from Northumbria University, UK, Adebayo moved back to Nigeria to start his career in fashion. Interning with various fashion brands, Adebayo has since grown Orange Culture into one of the biggest menswear brands in Africa.

Orange Culture has received several international and local recognitions, featuring in prestigious publications such as Vogue, New York Times, CNN, BET, MTV amongst others and also winning the Future Award prize for fashion in 2016.

Most recently, the brand collaborated with popular musician Davido on a collection which is currently stocked at one of the leading department stores in the world, Selfridges (London).

Adebayo is also a creative writer and stylist and has done editorials for local and global fashion and lifestyle publications. He occasionally speaks at youth conferences, schools and other noteworthy initiatives, encouraging young people like himself to find their passion and live their many lives. As a true trailblazer, Adebayo keeps breaking new grounds and taking risks that push him beyond limits, anywhere he finds himself.

Also joining the campaign as an influencer is Onyinyechi Ilobi-Maduka who won the Slash Generation competition. The competition was introduced to encourage and inspire people to share their stories about how they embody the ‘One Life Live Them’ campaign. Participants created their personalised slash-cards to show the many lives they live. After successfully going through all the stages of the competition, Onyinyechi joins Obinna Mbagwu as the second winner.

From working as an environmental biologist at the National Oil Spill Detection and Response Agency to co-owning a female fashion brand, iWearAsika, Onyinyechi also doubles as a fashion illustrator and product designer, with the ability to deliver excellent results on her clients’ projects. Onyinyechi is a dream chaser who continues to unravel more paths for herself and live them all to the fullest.

In a statement released by the company, Rémy Martin said it “remains committed to identifying and celebrating people who are not defined by one skill or talent but are pursuing several things and succeeding at them.”