Apple Stores in the United States and the United Kingdom have begun the sale of gaming robots, MekaMons, built by a Nigerian-British, Silas Adekunle.
Adekunleâ€™s company, Reach Robotics, struck the deal with Apple recently.
The product with a price tag of $299.95 went on sale from November 16 in shops and online. The robots can be operated with an iPhone and other smartphones.
Reach Robotics, an augmented reality gaming company, creates robots for fun and STEM education.
Adekunle, who was born in Nigeria, moved to the UK when he was 11 years old.
He is an engineer who graduated with First Class Honours from the University of the West of England in Bristol with a Bachelor of Science in robotics technology. He previously worked at GE Aviation and Infineon.
â€œWeâ€™ve created an entirely new video gaming platform,â€ said Adekunle in a press release, published by Black Enterprise.
â€œMekaMon straddles both the real and virtual worlds while taking the gaming experience beyond a playerâ€™s screen and turning their sitting room into a limitless robotic battle zone.
â€œMekaMon represents a quantum leap forward in the leveraging of augmented reality. Players can whip out their iPhone to battle their multi-functional, connected battlebots in the physical and virtual worlds at the same time.â€
MekaMons are four-legged robots that players can control via a smartphone using a companion app for augmented reality gameplay.
Multiple players can have their MekaMons battle each another. Each robot weighs a little over two pounds, with dimensions of 11.8 by 11.8 by 5.9 inches.
MekaMons can connect to each other via infrared signals and Bluetooth, allowing for co-op gaming.
The robots are powered by a rechargeable battery that provides up to an hour of gameplay. They are compatible with the iPhone, using the smartphoneâ€™s camera and infrared tracking capability for precise navigation.
Adekunleâ€™s company, founded in 2013, is based at the Bristol Robotics Laboratory (BRL) Technology Incubator. His colleagues include Chris Beck who has been working as a roboticist in the BRL.
The company, according to southwestbusiness.co.uk has experienced fast growth in the past few months and the firm is moving out of its offices at Future Space in Bristol.
The company, which has taken space for its 29 members of staff at Bristol Business Park, has secured $9.5m (Â£7.1m) of investment funding from organisations, which Adekunle says could â€œsee the potential for what we were developingâ€.
Adekunle said: â€œWhen I was a student at UWE Bristol I spent some time going into schools to help inspire young people and it struck me that there was a huge untapped market for a consumer robot with a difference.
â€œWe used to go in and explain simple robotics to try to inspire the young roboticists and engineers of the future and this experience set me off thinking about designing gaming robots.â€
Reach Robotics is anticipating fast future growth and is looking to target the UK and US markets in the lead up to Christmas.
Adekunle added: â€œThis is an exciting time for our company, as now after years of development work, we are finally able to bring Mekamon to customers across the UK and US and with plans to go global.
â€œUWE Bristol has given us an amazing start and we are so grateful for their support.â€