Nigerian Breweries Holds 10th Don’t Drink and Drive Campaign

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The Federal Capital Territory (FCT), Abuja recently hosted the 10th edition of the Don’t Drink and Drive Campaign in a mega-rally organised by Nigerian Breweries Plc in partnership with the Federal Road Safety Corps (FRSC).

The campaign is part of efforts of Nigerian Breweries to promote awareness of responsible alcohol consumption among road users, particularly commercial drivers and riders. It is also designed to reduce the impact of drink driving on road crashes.

Corps Commander Bisi Kazeem, who represented the Corps Marshall, said that Nigerians must be aware that frequent cases of road crashes during the ‘ember’ months are unconnected to demonic activities but due to human factors. He noted the campaign is a timely reminder that drinking and driving do not only pose threat to the life of the drunk driver, but also to the lives and property of other road users.

Corps Commander Wobin Ayuba Gora, FCT Sector Commander, reminded drivers of the big responsibility they shoulder by conveying a high number of commuters of all categories, whose lives they could endanger through drink driving.

Mr. Vivian Ikem, Head, Government Relations, NB, who represented the MD/CEO of Nigerian Breweries, noted that since inception, the Don’t Drink and Drive campaign rallies had been hosted in 39 cities and engaged over 16,000 drivers.  He encouraged participants to continue to support improving road safety in Nigeria by drinking and acting responsibly.

Participants at the mega-rally included members of different transport unions: National Union of Road Transport Workers (NURTW), National Association of Road Transport Owners (NARTO), Road Transport Employers Association of Nigeria (RTEAN), Luxury Bus Owners Association of Nigeria (LUBOAN), Petroleum Tanker Drivers (PTD),  Association of Commercial Motor Cycle Riders of Nigeria (ACCOMORON), Keke riders, NGOs and others. During the rally, drivers and riders were offered free eye tests and blood pressure checks.