Chivita, Hollandia Drive Chi’s Recognition as Most Innovative Brand


Chi Limited has said that two innovative product offerings, Chivita in Juices and Hollandia in Dairy fueled its recognition among the Top 50 brands and as the Most Innovative Brand in Nigeria, at an award ceremony held recently.

Every year, companies strive to be more innovative through insights of new challenges, uncovering opportunities to create value. By being innovative, brands continually seek ways to reinvent themselves, propel growth and achieve market leadership that attracts industry recognition.

A statement by the company said “The brand’s success story at the awards has been driven by a desire to churn out innovative products like Chivita and Hollandia that are benchmarks and definitive standards in their respective categories.

“Deploying specific criteria, including brand popularity, category leadership, innovation, national spread, Corporate Social Responsibility and online engagement to measure brands, the Top 50 Brand Award evaluates and celebrates top corporate brands that have consistently maintained leadership position in their categories, living up to their promises, and have become a part of the popular culture, attracting powerful visual cue that evokes emotion from consumers.”

Speaking on the awards, CEO, Top 50 Brands Nigeria, Taiwo Oluboyede said with the volume of competition that businesses faced, it had never been more important for brands to stand out through innovation as well as develop a unique identity and value proposition through strategic branding.

“The brands honoured at this year’s edition of the Top 50 Brand Nigeria Awards have transcended their product/services categories and mean much more to the consumers. Specifically, Chivita and Hollandia have been outstanding in this regard through a consistent delivery of innovative product variants that have become household names in Nigeria,” he said.

“The recognition amongst the Top 50 Brands and the Most Innovative Brands Award for Chi Limited is a part of the outcome of a painstaking year-long brand research which reviewed the brands’ performance, classification and rating.”

Mr. Deepanjan Roy, Managing Director of Chi Limited, expressed delight at the recognition and commended the organizers for creating an invaluable platform for celebrating brands that are at the forefront of their respective segments.

“For us at Chi Limited, these awards will inspire us on our journey of innovation-driven success. We are passionate about our brands like Chivita and Hollandia and the strategic innovations that ensure a competitive advantage that places us second to none.

We will remain steadfast in our commitment to healthy and superior products that add value and exceed consumer expectations,” he added.

The Top 50 Brands Nigeria Award joins a list of recognition the company has received in recent times. They include the “Most Innovative Fast Moving Consumer Goods (FMCG) Company” at the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017 and the Best Brand Equity Awards in Juice with Chivita and Dairy category with Hollandia at the Best Brand Equity Awards 2016 in Nigeria to recognise and honour some outstanding brands for their equity and consumer preference.

Pay State Civil Servants Directly to Stem Diversion of Bailout Funds, Diplomat Cousels Buhari
Victor Ogunje in Ado Ekiti
Former Nigeria High Commissioner to Canada, has said the only way the Federal Government could stop governors from mismanaging the bailout funds being given was to devise legal way through which workers’ salaries are paid directly from Abuja.

Bejide, a chieftain of the People’s Democratic Party (PDP), in a chat with  newsmen in Ado-Ekiti on Friday, described as worrisome the situation where more than two-third of states could not meet their financial
obligations to workers.

The governorship aspirant, therefore urged President Muhammadu Buhari led administration not to sit back and allow workers to wallow in abject poverty, saying he should fashion out ways of paying workers directly from Abuja.

The PDP chieftain said as a lawyer, he was not unaware that the state was saddled with responsibility of paying the workers, something urgent must be done curb the ugly situation.

According to him, many state executives preferred to embark on capital projects which had no direct bearing to the lives of the masses.

“Almost two- third of the state are owing and the fund is meant to settle the backlog of Salaries. But, unfortunately, it is like most of the governors diverted the funds for various capital projects.”

“And which is why we still have the problems till now. Even in Ekiti State pensioners are yet to be paid as well as workers. Maybe, the Federal Government would ask for the details of outstanding salaries
from states and paid directly into workers and pensioners accounts, instead given it to the governors.”

“Although, some people may want to argued that it is the duties of the governors to pay workers but now that they have failed, there is need for the Federal Government to sit down and look at the issue properly, otherwise the shall continue to experience the problem in all the states.”

On his ambition, Bejjde disclosed that he remained the aspirant to best in the party, claiming that he is the most senior and experienced PDP aspirant in Ekiti today.

“Well, as far as I am concerned,  PDP is the party to beat in Ekiti in the sense that Ekiti once experienced the leadership of APC .It is very easy for an average Ekitiman to choose between APC and PDP. ”

“If you look at the governorship aspirants in APC today, many of them are from the PDP. They left because of the style of leadership of governor Fayose. And soon as they see somebody like me emerge as candidate of the PDP, I can assure you that they will all come back. Our party has noticeable presence all over the state”.