Miniso, Japanese Retail Giant, Arrives Nigeria


Mary Ekah

Nigeria’s retail market will experience a boost as Japanese designer brand, Miniso commences operations. This also implies that the federal government’s quest for foreign direct investment (FDI) is yielding yet another positive boost as the top Japanese designer brand and market leader opens its world-class outlets across the six high-brow shopping malls in Lagos.

Announcing the arrival of the designer giant into Nigeria at a press briefing held in Lagos recently, the Country Manager, Mr. Chris Lee, said Miniso products are lifestyle essentials that includes creative home necessities, health and beauty products, fashion accessories, gadgets accessories, digital accessories, stationeries gifts, unique toys series, seasonal products, Kitchenware, etc. with more than 10,000 SKUs. Listed as the number one fastest growing retail brand, since her establishment in Japan in 2013, Miniso has actively explored the international retail market by opening over 2,250 stores in more than 41 countries and close to 15 countries underway, with a turnover of USD 750 million in 2015 and USD 1.5 billion in 2016.

According to Lee, “Miniso advocates a philosophy of quality life and is dedicated to providing premium and high-quality products to its customers, with a creative ideology of competitive and affordable pricing”. Miniso continuously selects the best materials from all over the world for its products designs with a focus on the “home” and “life”; 80 per cent of the designs are from Japan, Korea, Sweden, Denmark, Singapore, China and Malaysia. Lee revealed further that Miniso has established a new type of shopping experience with cosier stores, which has become the main force within the department stores and shopping malls along with catering, fast fashion clothing and entertainment, adding, “We strive to provide consumers with simple, natural and quality products, at lower prices, so as to give the consumers an exciting and happy shopping experience.”

Starting with Lagos, Nigeria’s commercial capital, Miniso will be having her grand opening ceremony on Sunday, September 10 at 1pm across three premium shopping malls in Nigeria; Ikeja City Mall, Alausa, Ikeja, Circle Mall, Lekki and Novare Mall, Sangotedo-Ajah. The grand opening will be happening at the same time across the malls aforementioned. He assured that Miniso’s presence will soon be felt in other major stores across the country, to give more Nigerians opportunity to access the benefits and experience of Miniso’s array of products.