The management of CWAY Food and Beverages Nigeria Company Limited has reiterated its commitment to increasing Nigerians’ healthy lifestyle through quality products as it celebrates the 10th year anniversary of one of its premium products, Nutri-milk.
Speaking at a press conference to announce the 10th year celebration of Nutri-milk, the company’s Deputy Director Administration, Mr. Tony Ojumoola, said the company would continue to build on the successes recorded in the last one decade. “Nutri-milk has stood the test of time and developed good relationship between the company and its business partners, and has attracted profit and growth to the entire company,” he said. He noted that Nutri-milk is a blend of nutritional milk and fresh-fruit content. And it gained acceptance from the public immediately it was launched. It has four flavours: orange, pear, apple and pineapple. He described the product as a rewarding brand which deserves the forthcoming anniversary.
“We are glad to announce that on July 14 this year, we shall celebrate the product at Oriental Hotel, Lagos. We are doing this because we want to tell our story ourselves – how the brand has increased the nutritional lifestyle of Nigerians”, Ojumoola noted.
He, however, assured Nigerians that the company would not compromise on its standards irrespective of the daunting economic challenges it faces in the line of production.
Ojumoola who said the drink is specifically formulated and patterned to meet the nutritional needs of both young and adult consumers lauded both the Ogun and Lagos State Governments for the favourable policies it enjoyed from them, right from its inception. “I must confess that we enjoyed some robust relationships. We found favour in the sight of Lagos Government to have allowed us to have our first plant in the state and it has been a healthy environment till now. The same thing goes to Ogun. And the benefits continue from both states.”
Apart from making profit, Ojumoola noted that the company prides itself in giving back to the society. He said it has done so through brand fan clubs in schools, children monthly birthday parties, brand and financial supports to care givers and orphanage homes as well as sponsoring end of year children’s parties in host communities. In order to promote peace among families and different groups in the society, he said CWAY has embarked on the ‘Share Nutri-milk, Share Love’ campaign.
On what has kept Nutri-milk in the competitive market in the last one decade, the company’s General Manager, Figo Zheng, said it has consistently maintained the nutritional values, which the product offers its consumers Deputy Sales and Marketing Manager, Moses Wang, said the 10th year anniversary meant a lot to CWAY, therefore propelling it to earmark series of activities to appreciate the milestone. “We have spread our tentacles across the country, and we are carrying our trade partners along in the celebration calendar,” he said.