Partner Mobile Unveils PS 3 Phone on First Anniversary


Emma Okonji

Partner Mobile, one of the Nigeria’s fastest growing mobile phone brands has launched PS 3 mobile phone into the market to celebrate its one year anniversary in the Nigerian.
PS 3 is coming into the market to consolidate on the innovative ingenuity of the brand following the success of PS1 PS2 and PS Power.

The Partner PS3 is an android OS 7.1 mobile phone that comes with deca-core 2.6GHz processor. With a 5.5inch FHD IPS LCD, the phone comes with an innovative dual 13MP back camera and an 8MP front camera. It has a 3350Mah battery and comes with a RAM of 4GB and a ROM of 64GB.

Describing the performance of Partner Mobile brand in the Nigerian market for the past twelve months, the Chief Operating Officer of the company, Simon Klepper, said the brand has been successful despite the challenging Nigerian economy, the decreasing value of Naira and political change.

Klepper attributed the success of the brand to true commitment and perseverance shown by the company. He added that Partner Mobile in the coming years would deeply penetrate the Nigerian market and also establish itself as a reputable company in the country.

“Partner Mobile’s first year in the Nigerian market has got to be viewed as a success. The last year has been a challenging one for the whole of Nigeria with the current dwindling economy, the decreasing value of the Naira and political change. For any company to launch itself under such conditions it has to show true commitment and perseverance, Partner Mobile has displayed these qualities,” Klepper said.

Also commenting on the company’s penetration into the Nigerian market, Marketing Manager, Partner Mobile, Ifeoluwa Akerele-Molokwu, said the brand name has been marketed to a large extent. According to her, “Partner Mobile devices have been made to fit into every social and economic class.”

She said: “We have our gadgets currently in major stores across the country and we are still working towards reaching more customers by partnering with other dealers.

“We have made available devices to fit into every social and economic class and also putting into consideration the current economic situation. Better said, we’ve got a Partner for everyone.”

Unveiling the marketing strategies deployed in ensuring that many Nigerians became aware of Partner Mobile brand, the marketing manager emphasised that they employed the strategy of pricing and innovation, which is equally in line with their promise to release updates, deliver the latest innovation and at affordable prices.