Proudly Nigerian Campaign has kicked off in Surulere Local Government Area of Lagos State.
The promoter of the organisation, Olorogun Elkanah Mowarin, said the campaign would “complement the efforts of all Nigerian stakeholders who have excelled or are making positive contributions in and outside Nigeria towards the re-positioning of Brand Nigeria as the ‘most preferred destination’ for individual and corporate relationships.”
He went further to explain that, “Proudly Nigerian Campaign is a private sector initiative which is aimed at eliciting pride in resourceful Nigerians and patronage of Nigerian products and services. The campaign is the brainchild of Proudly Nigerian, a non-profit organisation whose mission is to project Nigeria and Nigerians as a brand and generate positive information and image about Nigeria.”
Mowarin stated that the Proudly Nigerian Campaign which has excellence, professionals, patriotism, integrity and value-addition as its core values would identify, recognise, locate, support and celebrate businesses owned or dominated by Nigerians in the country and in the Diaspora. At the same time create and sustain awareness for indigenous and semi indigenous businesses as well as elicit empathy for their patronage, as it would in turn stimulate qualitative competition among these businesses.
Other objectives according to Mowarin, include organising conferences, seminars, trade fairs and exhibitions, adding that Proudly Nigerian would in the process nudge the government at all levels to provide and maintain the required infrastructure and environment conducive for business for the respective players, conferring awards on deserving Nigerian individuals and organisations based on their exceptional feat.
As part of the Proudly Nigerian Campaign, the organisation also announced its intention to celebrate Alhaji Aliko Dangote and the brand Dangote Group this year in which the visioner of the group clocks 60 years of age.
Mowarin added that details of the celebration will be communicated to the general public in due course