Promoters of the Peak brand have identified the place of price and product availability in the consumer consideration ladder. To this end, the brand’s activation machineries are presently pushing the concept as they drive further into neighborhoods to understand more of the consumers and connecting its key brands to them.
Weeks ago, Peak Filled was launched and has since gained steady ascension into the daily needs of Nigerian households, considering its affordability and accessibility. Peak Filled is a N40 Peak brand formulated to nourish families with essential vitamins and minerals; assuring them of a “Filled†Day.
Peak Milk is currently combing the nooks and crannies of Lagos and currently activating Oke Arin Market, Trade Fair, Mushin, Agege… spreading the richness and nourishment of Peak Filled across Lagos neighbourhoods, with a sure plan to extend the goodness even beyond Lagos. Peak is also engaging local artistes Like Saheed Osupa amongst others to connect more with consumers.
This initiative is highly imperative especially at a time when the economic index continues spinning southward and Nigerian consumers continuously yearn for quality at affordable price. As expected, the initiative was welcomed with enthusiasm and positive energy, which is a boost for Peak Milk to do more.
Mummy Dayo, a retail outlet owner in Agege applauds this initiative of Peak Milk especially in this time of economic downturn when people had cut-down the consumption of non-essential goods.
Uchenna, also a retail trader in Trade Fair thinks this initiative is a boost for trade and hopes it will trigger consumers again into buying.
Osifo Agani, a brand critic, sees this as a “trade stimulus that will go a long way in helping the brand equityâ€. He said “it is necessary for brands to continuously seek avenues to connect more with the end consumersâ€.
