As preparations for the Marketing Edge National Marketing Stakeholdersâ€™ Summit 2017 edition gather momentum, the Minister of Communication, Adebayo Shittu has confirmed his participation as the Keynote Speaker and Special Guest of Honour at the event scheduled to hold Friday, June 16.
The Minister said he is excited to be a part of the annual event especially given the theme of this yearâ€™s award, which he said is a fallout of industryâ€™s appreciation of President Muhammadu Buhariâ€™s economic recovery and restructuring plans aimed at making Nigeria a self-dependent and self-reliant country.
The theme for the summit which holds at Federal Palace Hotel, Ikoyi, Lagos is â€˜Brand Marketing and Marketing Management in a Recovering but Restructured Nigerian Economy: Challenges and Implications for Marketing Services Providersâ€™.
The Guest Speaker at the Summit is the former Managing Director of Guinness, Cameroon, and Founder/CEO, Advantage Consult, Mr. Ekwunife Okoli while the renowned marketing guru and Managing Partner of Market Space, Mr. George Thorpe will chair the occasion. The national marketing summit will hold between 9am and 2pm while Brands and Advertising Excellence Award will hold in the evening.
Confirming the Ministerâ€™s participation at the event expected to attract over 400 industry players, the publisher of the Brands and advertising magazine, Mr. John Ajayi said â€œthe Hon. Minister, Barrister Adebayo Shittu gave his consent early in the week as a way of encouraging and assuring industry operators of federal governmentâ€™s genuine desire and intention to make everybody key into its newly released economic reform agenda while also promoting backward integration in critical industries as it is no longer business as usual.â€
The publisher and convener stated further that the event which is a two-in-one-initiative is intended to promote the brand idea while further expanding the frontiers of marketing and advertising knowledge. He disclosed that the theme for this yearâ€™s summit was adopted as a result of the need to create conversation around the current economic realities in the country as a way of opening up new opportunities for industry players.
Discussants expected at the event are top marketing and advertising professionals with renowned pedigree. They are: former Marketing Director, Nestle Plc, and founder/CEO, iq Food Platter, Mrs. Iquo Ukoh; Marketing Director, Coca-Cola International, Mrs. Patricia Jemibewon; Managing Director/CEO, Media Fuse Aegis Dentsu, Mr. Emeka Okeke; Group Head Marketing and Corporate Communication, First Bank of Nigeria, Mrs. Folake Ani-Mumuney, and Managing Director, DDB Lagos, Mr. Ikechi Odigbo.