The Chief Executive Officer/ Managing Director of Pipul TV, Ben Okoroafor, has said that the desire to develop local football inspired his organisation to invest in the lowest cadre of Nigeria league.
Nationwide League One (NLO) and Pipul TV last week Lagos signed a title sponsorship deal worth N100million in the first season of the three-year contract
Okoroafor said Nationwide League One is the bedrock of football in Nigeria where the future stars are discovered and as a Nigerian company with passion for local content development, the television outfit was glad to put money in the league.
He noted that NLO is the biggest league in the country as about 189 clubs are expected to feature in the competition across the nationâ€™s six geo-political zones.
â€œPipul TV is in this business to give Nigerians value for entertainment and we have over 300 channels on our platform when we roll out our services by July, but the we needed strong local content for all our platforms and we believe that the best place to start from is the Nationwide league, a league that has over 180 clubs in all the geo-political zones in Nigeria,â€ Okoroafor said.
â€œItâ€™s not as if we have money to throw around,Â we just want to associate with the brand and help it grow. We have three sports channels which will help us broadcast three live games every week. â€œWe want foreigners to sit in the comfort of their homes to watch our leagues and spot talents or even bring theirs to come and feature here.â€
â€œIt is hoped that the media partnership will strengthen the league and showcase the products of the league to the world, thereby increasing the fortune of all the stakeholders in the NLO. We are glad to be associated with Nigeria Football through the NLO, the cradle of football in Nigeria.â€