By Eromosele Abiodun
In a bid to reinforce its commitment to the development of small and medium scale enterprises (SMSE) in the country, Nigeria’s search engine, VConnect last week organised a business forum for SMEs in Nigeria in partnership with Nolands Tax.
The company, in a statement, said the event was put together to address challenges hindering the growth of Nigerian SMEs and to educate business owners on how to leverage the new ‘Vconnect for Business’ platform to grow their business.
The event, which was themed: “Leveraging Online Tools to Grow Your Business”, had in attendance entrepreneurs and SMEs.
Speaking at the event, the Head of SME Sales, VConnect, Vishal Tulsiani, reiterated the importance of effective communication.
“Many businesses just want to be online, they know it’s good to have an online presence, but don’t know exactly what they want to achieve by being online or how to go about it. Some year’s back people did business based on referrals from friends and family but that is not the case now. Today, when in need of a product or service the first thing people do is go online,” Tulsiani said.
He stated that the business forum was organised to teach small and medium scale enterprise owners how to leverage and effectively use available online tools to grow their businesses in order to yield great returns on investments (ROI).
VConnect also used the forum to unveil its newly released website services where businesses can create their own website with three simple clicks by creating their profile to get a free one month trial.
The interactive business forum enabled the participants and business owners discuss concerns facing their businesses especially as relating to web presence.
These concerns ranged from poorly built and low performing websites, tedious back and forth arrangements by developers, hindered access to information relating to websites and recurring charges by the developers for requested changes. Others had to do with high cost of marketing and advertising.
Rotimi Hephzibar of Circlestone Errand Services, who attended the forum said, “VConnect is a great platform for small businesses to promote themselves.”
On his part, Majiri Otobo of KUI said:“The business forum met his expectations and I will recommend other SMEs to attend.”
The event facilitators, Ayo Akinsiku and Toba Akerele, educated participants on how the ‘VConnect for Business’ platform helps to solve problems through its multipurpose dashboard as well as other affordable solutions available. All the SMEs present agreed the platform provided practical solutions to their business challenges and were eager to start a trial.
Taslim Salman of Nolands Nigeria, a tax, audit and advisory firm also came forward to educate the attendees on taxation, SMEs relevant taxes, tax planning and record keeping.