Dell EMC Launches New Integrated Partner Programme


Emma Okonji

Dell EMC has launched the integrated Dell EMC Partner Programme, built from the ground up while preserving the best of two world-class legacy programme. The programme establishes an extraordinary new one that addresses the needs of partners today and into the future.

The unified programme embraces the entire Dell EMC partner ecosystem, inclusive of solution providers, cloud service providers, strategic outsourcers, OEM partners, systems integrators and distribution partners as well as includes unique tracks with specific advantages and incentives that align to a particular partner type and attained tier designation. As part of this full ecosystem strategy, also included is the “Powered by Dell EMC” brand programme for those businesses that embed Dell EMC technologies into the marketplace.

Speaking on the programme, the Country Manager, Dell Nigeria, Akin Banuso noted that global business is rapidly changing as more and more customers prioritize investment in digital transformation and Dell EMC and its partners are uniquely positioned to help customers through this evolution.

“Dell EMC provides vast opportunities to our partners through an industry leading portfolio of innovative products, services and solutions, and now with the Dell EMC Partner Programme, provides the support and programmes for partners to excel,” Banuso said.

The new programme tiers, developed to elevate Dell EMC Partners over competitors and establish a clear path to level-up, include Titanium, Platinum and Gold, as well as a new status level within the Titanium Tier, Titanium Black.

Benefits to solution provider partners include generous rebates focused on profitable behaviors such as driving new business, service sales (inclusive of consulting, deployment, support and education services), training participation and selling the full portfolio. As a partner progresses their tier, their benefits increase.

The programme was developed in collaboration with partners globally and its primary tenets are to be simple, predictable and profitable.