Etisalat Upbeat of Profitable Financial Year



Crusoe Osagie

Despite the harsh business environment crippling growth and profitability of businesses in Nigeria, Etisalat Nigeria has expressed confidence of achieving a profitable financial year while also assuring its loyal and esteemed customers of quality and innovative products in 2017.

The Head of Sales and Distribution, Etisalat Nigeria, Mr. Oluwatosin Olulana, explained that 2016 was a very challenging year for the business community, but stated that with innovation and quality partnerships with its channel partners, the company has continued to wax stronger providing quality and better services to its numerous customers in the country.

Olulana during the company’s annual channel partner conference, said: “Despite the challenging business environment, we believe innovation is key to business profitability and sustainability. We drive our businesses through creating innovative products. Innovation is about doing things differently. 2016 was very challenging, but in terms of initiatives that we deployed and the resolve of our channel partners, we were able to do very well in terms of our performance. Our channel partners are very happy about our performance.”

In his words, “Today is our annual channel partner conference which sets the tone for another business year and also to appreciate our channel partners because they are really important to us. The customer is the major thing for us at Etisalat Nigeria. Everything we do in Etisalat is all about the customers. We always look for ways to impress our customers to satisfy their needs beyond expectation. Customers should expect lots of innovative products and best customer service from us in 2017. Right now we are ahead in terms of experience and we intend to maintain that lead.”

A Virtual Airtime Distributor, Etisalat, Mr. Samson Isa, who has been doing business with Etisalat in the past five years, expressed delight partnering Etisalat, stressing that in a challenging economy like Nigeria, there are lots of opportunities for businesses if only they deploy innovative strategies to remain competitive.

“The year under review was challenging, but out of every challenge, there is an opportunity. We as virtual distributors, there are opportunities for us to grow, because the key value proposition for virtual airtime distribution is convenience and we have seen growth in the part of the business. We want to thank Etisalat for their support and we see more growth this year and years beyond,” he said.