Massilia Motors Limited announced its position as the sole distributor of Mitsubishi Motors in Nigeria.
The company is a joint venture of CFAO and Kewalram Chanrai Group.
Massilia Motors Ltd. will provide customers with Mitsubishi Motors passenger cars, SUVs, pick-ups, spare parts and after-sales services across Nigeria. The head office located at 4A Ijora Causeway, Ijora Lagos is a major after-sales hub with a fully equipped workshop and qualified technicians.
The companies’ vision is to become Nigeria’s leading automotive distributor with delivery of world class customer service. In addition, Massilia Motors Ltd. is set to ensure effective talent management that will result in motivated and customer oriented employees.
The modern flagship showroom on Adeola Odeku Street (Victoria Island) and the new Mitsubishi Motors website are steps taken to show the company’s commitment to revitalise the brand’s image in Nigeria.
Speaking at the event, The Managing Director, Mr Thomas Pelletier said “The Massilia advantage is that we do not only sell cars, we consider our customers as stakeholders and provide solutions tailored to their needs. From counsel on the best product for each use to establishing a maintenance plan, we follow the customer through the product life cycle to ensure good value and a longer life span.”
A complete range of Mitsubishi Motors vehicles is now available with compact cars, sports utility vehicles and pick-up trucks with renowned models such as the Pajero or L200.
The Japanese car manufacturer Mitsubishi Motors is known for the reliability and ruggedness of its products. With Massilia Motors Ltd, the brand aims to exceed customers’ expectations thanks to skilled technicians trained according to the manufacturer’s requirements, the expansion of its authorized dealer network and provision of service centres nationwide.
CFAO is a front-ranking specialized distributor and preferred partner of major international brands, serving the high-potential equipment & services, healthcare and consumer goods markets in Africa and the French overseas territories.
The Group is active in 39 countries, including 34 African countries and 7 French Overseas Territories. It employed 12,370 people at end-2015.
In 2015, CFAO generated consolidated revenue of €3,435.7 million and recorded recurring operating income of €269.2 million. CFAO is a subsidiary of TTC (Japan).
The annals of Kewalram Chanrai Group go back a century and a half. Beginning modestly as a small textile trading house in India in the 1860s, it now proudly stands as a multi-national entity, with diverse business interests and operations spread across Africa and Asia, and even Europe and the United States. Through its several associate companies, the Group is actively engaged in activities that span manufacturing, distribution and retailing across three main verticals, Agro, Auto and engineering.