Emma Okonji

eLeader and its Nigerian partner, AnalyticsRim Technology Services, has launched its advanced Field Force Management/Sales Force Automation software in Lagos.

The solution, which uses mobile phones and tablets to help manage and support all actions in point of sale, was recently introduced into the country as part of the eLeader growth strategy.

Highlighting the importance of the applications, International Sales Manager, eLeader, Milena Stachniuk, said: “In recent times, we have seen increased competition in all areas of endeavor from manufacturing to retail and after-sales which has led organisations to going the extra mile to get the advantage in the market place. It is important in today’s business climate for every organisation to have the right speed and information to drive their operations and market executions and this is what eLeader brings to Nigerian brands.”

eLeader is a smartphone solution that provides user-friendly interface, daily refreshed data from the field, and customised application to make marketing and sales efforts seamless. It helps organisations save time and resources while getting ahead of the competition by providing unique information about facing, product availability, and share of shelf. It also monitors planogram compliance and supplies insightful data based on pictures obtained during in-store visit.

“Many organisations have inadvertently adopted the reactive approach marketing and sales because of the inherent limitations that standard analytic tools come with. Over the years eLeader has taken the lead globally to empowering growth, speed, productivity and efficiency in every facet of the business, giving it the right operational intelligence it needs to succeed in the ever changing industry transformation. This is possible due to the high premium place on research and development and innovation.

Pleased with the solution, the CEO, AnalyticsRim Technology, Israel Aibuedefe, said “We are pleased to offer Nigerian firms this expertise.”

eLeader was established in 2000 in Poland with its main focus on developing mobile software for all types of businesses. The company, in 2004, launched the highly innovative technology that relied on the usage of smartphones as computer terminals which resulted in lower cost of maintenance of equipment and simplicity of usage by end users.

The company has deployed solutions to notable brands in Nigeria like Alcatel Mobile and Lapo Microfinance Bank and globally, it works with Lenovo, Sony, British American Tabacoo and LG. eLeader is present in over 80 countries globally, the company said.