Jumia Market Launches New Site Theme


Emma Okonji

Jumia, a community based online marketplace, is launching a new improved version of its shopping platform, overhauling its design, signature colour and its customer’s shopping journey this week.
The website will sport the colour green to delight all the customers and partners.

With this move, Jumia Market will reassert its value proposition to its customers and focus on its three most distinct added values, offering the best deals and unique products that customer would not be able to find anywhere else, providing a safe place to buy and sell and gathering on one single platform the largest and most diverse community of sellers and buyers.

The new layout will be launched in Nigeria, Ghana, Morocco, Ivory Coast, Cameroon and Kenya. This change highlights Jumia Market’s continuous move towards a community-first approach: a new featured box will appear above each top rated seller on the website providing more transparency and ease of navigation to the customers.

The new layout will also feature a direct link to start selling now for sellers who will see their sellers’ experience on the website much simplified and their efforts rewarded.

Announcing the initiative, the Chief Executive Officer, Jumia Market Africa, Massimiliano Spalazzi, said: “The new layout strengthens the identity of the thousands of people selling on Jumia Market every day. Sellers, which include SMEs and individuals, can now gain more visibility by becoming featured sellers on the homepage and increase their sales. At the same time, buyers can enrich their shopping experience by directly messaging the sellers and reviewing the shopping experience of other Jumia Market members through the ratings and comments.”

To celebrate the new theme, the online marketplace will launch with a campaign tagged “Discover our Top Rated Sellers” where it will showcase Jumia Market’s best rated sellers and the top rated products they are offering on the marketplace.

Jumia formerly known as Africa Internet Group (AIG), is an ecosystem of online e-Commerce, marketplaces and classifieds websites and applications created in 2012. Started in 2012 in Lagos, the company has a very wide presence across 23 African countries. The different lines of services are Jumia, Jumia Market, Jumia Travel, Jumia Food, Jumia House, Jumia Jobs, Jumia Car, Jumia Deals and Jumia Services.