I-Life Enters Market with New Laptop


By Raheem Akingbolu

A new brand of laptop, described as the world’s slimmest laptop which weighs 1.53kg and 16.2mm thin, ZED Air has been launched in Nigeria. The launch, which was preceded by a weeklong teaser campaign; “What can be described as Thin, Light, and Powerful?’ was held in Lagos.

Speaking during the unveiling, Associate Vice President, I-Life USA, Mr. Eric Bhagwat, said the new brand is from the stables of I-Life Technology Inc., a US-based manufacturer of innovative range of computing devices. He said ZED Air is a class of laptop which combines sleekness, lightness and affordability packed into a single robust and scalable functional unit designed for the smart generation.

“Engineered with a technology that is beyond imagination, ZED AIR is renowned in over 70 countries across North America, Europe, and the Middle East. “We are excited to introduce this laptop which is thinner than a wallet therefore a perfect companion for the upwardly mobile worker, entrepreneur, and student alike. The laptop comes bundled with the latest Windows 10 OS and internal circuitry and long lasting battery life- up to 8 hours that ensures performance meets endurance.” Bhagwat explained.

He further stated that the ZED AIR is the flagship model of a range of the ZED brand of laptops. Two other models- ZED AIR Mini and ZED AIR Pro were introduced alongside to serve the growing demands for sleek, light, scalable yet affordable laptops by millions of Nigerians whose work spaces are not limited by a location and are constantly mobile. He added that the ZED AIR laptops will in no time be available Pan Nigeria through a distribution network organized by I-Life Nigeria trading partner, Redington Nigeria Ltd and its sole distributor in Nigeria, Lawnick Computer Concepts.

Corroborating with his partner, the Country Head, West Africa at Redington, Mr. David Tenali, said that, “the vast majority of active computer users are mostly those whose work lifestyle is characterised with constantly being mobile. Their need for a computing device that is sleek, light, scalable and which supports their ‘Life-on-the Go’ at an affordable cost in view of the current economic recession is what has inspired us to introduce ZED AIR. Although, there are rival brands which may have been in the market offering these qualities for a price beyond the reach of majority of Nigerians, ZED AIR is introduced today as the final word in computing in that sleekness doesn’t have to command a price too high to leave consumers aspirational and unable to afford the product.”